Volume 12, Number 29, August 3, 2009 - Clearwire to Launch WiMAX in 10 Markets September 1

Industry Events

eShowcase Webcast August 5: The Latest on NRTC's WiMAX Offering through DigitalBridge


Webcast August 19: Advancing Big Broadband in the USA


Regional Meetings


NTCA Finance & Accounting Conference
(Sep 8-11)


NTCA Fall Conference
(Sept 13-16)


Telco Key Employee Conference
(Oct 4-6)


2009 PR & Marketing Interactive Workshop
(Oct 18-20)


NTCA Legal Seminar
(Nov 4-6)


TelcoTV 2009
(Nov 10-12)


The Marketplace


Is your billing system working with you to introduce operational efficiencies?


Read NTCA's New ePaper on Cloud Computing


Log On, Link Up and Learn






NTCA.org | NTCA Events | NTCA Publications

TelcoTV 2009: Early-Bird Ends Aug 10
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NTCA members: Don’t forget to double your savings. Use the promotional code NTCA and save 25% off the Standard or VIP Conference Pass. For more information on TelcoTV 2009, visit the Web site.

Volume 12, Number 29, August 3, 2009

Clearwire to Launch WiMAX in 10 Markets September 1

YouTube Takes on Local News

Microsoft and Yahoo Join Forces against Google

Pew: Online Video Watching Nearly Doubles Since ’06

...And last but not least, our tech VOTW

Clearwire to Launch WiMAX in 10 Markets September 1

Clearwire announced today that it will launch its CLEAR 4G mobile broadband service in 10 markets on September 1: Boise, Idaho; Bellingham, Wash.; and eight markets throughout Texas, including Abilene, Amarillo, Corpus Christi, Lubbock, Midland/Odessa, Killeen/Temple, Waco and Wichita Falls. Chicago, Charlotte, Dallas/Ft. Worth, Honolulu, Philadelphia and Seattle also will launch in 2009.

It's been a little more than a year since the Clearwire partnership was first announced, and more than six months since the first cities were launched.

To date, Clearwire offers WiMAX service in four markets: Portland, Atlanta, Baltimore and Las Vegas. The company says it's on track to launch in 80 markets, covering 120 people, by the end of 2010, which gives the company a little more than 17 months to make good on its promises, and pacify its investors.

As part of the venture, Comcast, Time Warner Cable, Bright House Networks have agreed to resell the mobile broadband service under their own brand names. Last month "Comcast High Speed 2go" launched in Portland, and expanded into the Atlanta market last week. Also late last week, Time Warner Cable confirmed its plans to launch in four U.S. markets, including Dallas and Charlotte, N.C., by the end of this year.

Read Clearwire's release.

YouTube Takes on Local News

YouTube is attempting to revolutionize local news with News Near You, a feature that senses a user's location and offers a list of relevant videos. In time, it could essentially engineer a local newscast on the fly.

YouTube is attempting to partner with news sources, a new, as of yet untested and unproven strategy. This summer, YouTube invited the more than 25,000 news sources listed on Google News to become video suppliers. To date, nearly 200 news outlets have signed up with YouTube to post news packages and split the advertising revenue.

The News Near You module uses the IP address of a visitor's computer to determine the user's location and whether any partners are located within a 100-mile radius. Seven days of local videos are then displayed.

News Near You, started in the spring, is only part of YouTube's push into news video. The site also is promoting videos from ABC News, The Associated Press, Reuters and other media outlets.

YouTube has instant name recognition and a built in audience; the site is visited by 100 million Americans each month. Further, the backing of Internet Giant Google makes it a powerful force for promotion, as well as a potential threat to entrenched media companies. In case you have not noticed, Google searches now show YouTube videos alongside news articles, helping the videos reach a wider audience.

The New York Times profiles YouTube.

Microsoft and Yahoo Join Forces against Google

Microsoft and Yahoo struck a long-anticipated search deal last Wednesday under which Microsoft's Bing search engine will power Yahoo's search, and Yahoo will sell premium search advertising services for both companies.

The 10-year deal, which applies only to search, provides Microsoft will have an exclusive license to Yahoo's core search technologies, as well as the ability to integrate them into Bing. Of note, Yahoo will maintain its own brand on its owned-and-operated search pages; Bing will be listed on those pages as having "powered" Yahoo’s search results. Further, both companies also will continue to be managed separately, maintaining distinct display ad sales teams.

The partnership is an attempt to provide the two companies with leverage against search giant Google, which far and away leads the market in Internet searches, and, as a result, search-driven advertising revenues; Google accounted for 65% of Internet searches in recent months.

As part of the deal, Yahoo also will receive a consistent new revenue stream. For the first five years, Yahoo will enjoy 88% of search revenue generated on its own sites. Yahoo expects the agreement will generate about $500 million in operating income and a savings of about $200 million in capital expenditures. Further, as you may remember, just two months ago Microsoft revamped its search engine and re-launched it as Bing (see the June 1, 2009, issue.) Bing has received positive reviews in the marketplace and has been taking market share from Yahoo's search engine.

So it's clear that Yahoo will benefit from this exposure, but what about Microsoft? Well Yahoo has a larger network of advertisers, a network which Microsoft now will have access to.

"Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company," said Microsoft Chief Executive Officer Steve Ballmer.

The transaction is subject to regulatory review. The companies hope it will close in early 2010.

Read more in the press release.

Pew: Online Video Watching Nearly Doubles Since ’06

In a sign of the growing popularity of Web videos, 62% of adult internet users have watched a video online, up from just 33% who reported this in December 2006.

Further, online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day. And when you take into account all age groups, 19% of internet users say they use video sharing sites on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.

According to the Pew Research Center's Internet & American Life Project, the April 2009 survey findings, "illustrate the pervasiveness of online video and mark an important moment in the evolution of America’s television and movie viewing habits."

Currently, online video watching outranks social networking (46%), podcast downloading (19%) and the use of status updating sites like Twitter (11%).

Straight from the horse's mouth, read more about the Pew study.

August 5, 2009, eShowcase banner ad

And, last but not least, our tech VOTW, sponsored by ViodiTV: Hope for a Digital Media Distribution Standard.

Have you recently seen a funny, entertaining or informational video? "The New Edge" would love to hear from you. Please send your suggestions for the next "video of the week" to jward@ntca.org and your video might be featured in an upcoming issue.

Fall Conference 2009 Banner Ad

The Marketplace

Is your billing system working with you to introduce operational efficiencies?
SuiteSolution® isn’t just a system we sell, it’s the system we use within our own operation to reduce expenses, automate processes, facilitate new technology and services, ensure accurate billing and support marketing initiatives. When we say it’s the right solution for your business, we’re speaking as part of HickoryTech – an operating Telco. Visit us at www.hickorytech-is.com.

Read NTCA's New ePaper on Cloud Computing
With the advent and prevalence of IP technology and network bandwidth, cloud computing might enable broadband service providers to move further up the stack, away from simply delivering a high-speed pipe, to offering new and innovative applications, and potentially creating new revenue streams. Read NTCA's June 2009 ePaper to learn more about cloud computing, and the potential it holds for rural telecom providers.

Log On, Link Up and Learn. Join NTCA’s Tech Community
As you well know, the telecom industry is evolving at an increasingly fast pace. Rural telecom professionals need to maintain access lines and trouble-shoot existing issues, while also developing new, cutting-edge technologies. Learn new strategies to manage the chaos and keep up with industry trends. Join NTCA's Tech Community today and utilize one of your best assets – your peers. Visit http://tech.ntca.org to learn more.

PR & Marketing Workshop

Industry Events

eShowcase Webcast August 5: The Latest on NRTC's WiMAX Offering through DigitalBridge
Earlier this year, NRTC announced a strategic partnership with DigitalBridge, a WiMAX provider currently offering broadband service in 15 markets. During this webcast, NRTC and DigitalBridge staff will provide a technology overview and an update on their deployment efforts in member markets. They also will discuss things they’ve learned that could help telephone members evaluating this product as well as exciting new applications for telephone members. Attend this free eShowcase webcast, sponsored by NRTC, August 5, at 2:00 p.m. EDT. This webcast is open to all members. There is no cost to participate and no pre-registration is required. Learn more.

Webcast August 19: Advancing Big Broadband in the USA
One of the most daunting decisions in preparing for new IP revenue streams is how to build out your network. FTTH proponents suggest fiber is the only way to go, while others still see a future in utilizing copper plant. This webcast features a panel discussion. Our panel will focus on network evolution and will suggest strategies for your consideration. Attend this free eShowcase webcast, sponsored by NTCA, August 19, at 2:00 p.m. EDT. This webcast is open to all members. There is no cost to participate and no pre-registration is required. Learn more.

Regional Meetings (July-Oct)
Register today to take advantage of an affordable two-day meeting, close to home. The 2009 Regional Meetings will offer resources and training on "Finding Opportunities in Tough Economic Times." Understand the outlook and trends of the economy to unlock business opportunities for your telco with noted economist Dr. Seifried. Key topics also will include product positioning tactics, application-layer services, important federal initiatives and cooperative business practices. Find more details on your region's meeting and registration here.

NTCA Finance & Accounting Conference (Sep 8-11)
Plan to spend Sept. 8-11, 2009 at NTCA's Finance & Accounting Conference. This conference offers you and your financial team a comprehensive program that covers financial management and accounting techniques. Discover strategies needed to cope with one of the most challenging economies in U.S. history. Now, more than ever, employers are counting on you to keep a watchful eye on revenue and expenses. Keep your financial skills sharp, focused and current by attending a conference focused solely on managing the economics of the rural telecom industry. Register today. Early bird ends August 7.

NTCA 2009 Fall Conference  (Sept 13-16)
Register today to join NTCA in the bright lights of New York City, September 13-16. During motivating general sessions and educational sessions, you will learn key strategies to establish your telco as the community leader of change. Fill your toolbox with the knowledge and resources needed to thrive during uncertain times. All conference meetings and attendee housing will be in one location, The Sheraton New York Hotel and Towers, conveniently located in the heart of Manhattan. Note: The New York City Celebration Party will have seating available for everyone attending.

Telco Key Employee Conference (Oct 4-6)
Registration is now open for Telco Key Employee Conference held October 4-6 in Chicago, Ill. It is designed to help employees gain an understanding of the telecommunications industry and develop management and leadership skills. Participants earn six credit toward their Key Employee Certificate. Review a copy of the full agenda and register.

2009 PR & Marketing Interactive Workshop: Registration Open
(Oct 18-20)
Take your telco to the next level of marketing sophistication when you create an innovative mindset.  Registration is now open for NTCA's Interactive Workshop, "Positioning Your Telco: Innovation, Opportunity & Insight," October 18-20 in Chicago.  Hear from branding and retail store experts ways to capitalize on opportunities and market your telco in new ways.  Register or view more information about the conference agenda and hotel/transportation information.

NTCA Legal Seminar (Nov 4-6)
Join colleagues in San Diego's fabulous historic Gas Lamp District November 4-6 for the most important legal event of the year - the 2009 NTCA Legal Seminar. In the greatest upheavals in American history, don't miss this opportunity to get the most up-to-date information on industry issues. Network with your colleagues and prepare yourself and your clients for the next decade of change. Register today.

TelcoTV 2009 (Nov 10-12)
Conklin-Intracom and Alcatel-Lucent Announce Workshop Topics

Conklin-Intracom will present "IPTV Ecosystem Building" and Alcatel-Lucent will feature "Effectively Delivering Triple Play Services while Minimizing Costs." Register today for a VIP pass and get all workshops free, or add workshops on to another badge type for $199. Use promotional code NTCA to save 25% off the Standard or VIP Conference Pass. Find more information on TelcoTV 2009.