Fall Conference Continues with Education Sessions, Keynote Speakers
The 2013 NTCA Fall Conference continued Monday, with keynote speeches from NTCA–The Rural Broadband Association leaders, an expert on cybersecurity and a best-selling author and renowned expert on change and peak performance.
The day started early with the Opening General Session featuring entertainment by The Blues Brothers' Jake and Elwood, who performed Windy City classics to kick off the morning. NTCA Co-Presidents Terry Force and Rhonda Armstrong welcomed attendees to Chicago, followed by an address from NTCA Chief Executive Officer Shirley Bloomfield, who introduced the association's first group of Smart Rural Communities as part of a first-of-its-kind initiative to highlight efforts that make rural hometowns vibrant places in which to live and do business.
Calling them "trailblazers" that are setting an example for the entire industry, Bloomfield recognized seven NTCA member companies that embody the title Smart Rural Community by promoting access to next-generation applications and platforms such as distance learning, telehealth services, public safety and security.
Marcus Sachs, Verizon vice president for national security policy, shared some insight on cybersecurity and efforts in Washington to combat cyber threats. Robert Kriegel, Ph.D, author of "Sacred Cows Make the Best Burgers," got the crowd on its feet with an interactive presentation about managing change and "playing to win."
After the opening session, conference participants chose from five education sessions. The programming featured sessions on marketing tactics, challenges associated with video services and sales tools. Later, supporters of the Foundation for Rural Service enjoyed a night of bowling and billiards at Lucky Strike.