NTCA Statement on FCC Adoption of Rural Call Completion Order

For Immediate Release

Contact: Laura Withers, 703-351-2087, lwithers@ntca.org

Arlington, Va. (October 28, 2013) – NTCA–The Rural Broadband Association today issued the following statement from Shirley Bloomfield, chief executive officer, in response to the FCC’s adoption of an order imposing reporting and data retention requirements to monitor call completion rates and prohibiting the use of “false ring backs” that mislead consumers as to whether a call is actually ringing at the receiving end.

“NTCA first brought the troubling occurrence of rural call failures and other call completion issues to the FCC’s attention nearly three years ago. We are grateful to Chairwoman Clyburn for making resolution of this epidemic a priority during her tenure, to Commissioners Pai and Rosenworcel for pressing for common-sense and effective solutions, and to the agency’s staff for their hard work in seeking answers to these issues. There is still much work to be done to ensure that no consumer will be cut off from critical communications, but NTCA is hopeful that this order will help to minimize consumer confusion by precluding false ringing, provide immediate incentives for providers to better manage completion of their calls, give the FCC a useful tool in identifying bad actors for enforcement, and serve as a springboard for further conversations about what else remains to be done to achieve truly universal and seamless connectivity.”

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NTCA–The Rural Broadband Association is the premier association representing nearly 900 independent, community-based telecommunications companies that are leading innovation in rural and small-town America. NTCA advocates on behalf of its members in the legislative and regulatory arenas, and it provides training and development; publications and industry events; and an array of employee benefit programs. In an era of exploding technology, deregulation and marketplace competition, NTCA’s members are leading the IP evolution for rural consumers, delivering technologies that make rural communities vibrant places in which to live and do business. Because of their efforts, rural America is fertile ground for innovation in economic development and commerce, education, health care, government services, security and smart energy use. Visit us at www.ntca.org.