Departments

CONNECTIONS: The Perfect Storm of Policymaking By Shirley Bloomfield	PERSPECTIVE: Hey, Congress: We Know What Needs To Be Done By Sandy Vandevender
MARKETING MATTERS Don’t Mess Up Your Marketing By John R. Graham	WORKFORCE Write Intelligently in Your Corporate Communication By Patricia Fripp

From the Editor: Resolutions, With a Twist
By Wendy Mann

Community Heartbeat: Glenwood Telephone Co.
By Jim O’Brien

Short Takes

Bound for College, Via a QR Code
Hamilton College in New York wanted to get a leg up in the competition for new students, so it sent posters to high-school guidance offices across the United States with nothing other than a quick response code, or QR code. No campus photos, no PR pitch. Only the code.

The black-and-white blotch puzzled adults, but high-school seniors understood what the codes were right away. Those who clicked the code were taken to Hamilton’s website, where they were greeted by a message from the school’s dean of admissions, and some beautiful pictures.Read more