Departments

CONNECTIONS: More Than Great Benefits By Shirley Bloomfield	PERSPECTIVE: It's No Longer Hip to Be Square By James M. Dauby
MARKETING MATTERS How to Stop Driving Customers Away By John R. Graham	RISK MANAGER Claims: Where the Rubber Meets the Road By Marilyn A. Blake

From the Editor: Unexpected Moments
By Wendy Mann

Community Heartbeat: Reservation Telephone Cooperative (RTC)
By Royce Aslakson

Short Takes

Smartness: The Antidote to Sickness
Recent research from the UK suggests that smartness and sickness don’t usually go together.

Researchers studied more than 23,000 people whose cognitive abilities were measured in either 1946, 1958 or 1970. They found that those in the bottom 25% in cognitive ability represented 47% of those on long-term sick leave in 1946, while only 13% of those in the highest quartile were on long-term sick leave. Jumping to 1958, the lowest 25% in cognitive ability accounted for 41% on sick leave. By 1970, that was down to a still sizable 32%.