Departments

CONNECTIONS: Travel Light, Move Forward and Observe By Shirley Bloomfield	PERSPECTIVE: Hooked on Broadband By Brigham Griffin
BUSINESS MATTERS Aftershocks: FCC Earthquake Gives Rise to Major Shifts in Federal Policies By Christian Hamaker	STATE VIEWS Higher Education: Telcos in Indiana, Wisconsin Try Not to Get Schooled By Christian Hamaker

From the Editor: Where Everybody Knows Your Name–and Your Business
By Wendy Mann

Community Heartbeat: Alenco Communications Inc.
By Sid Applin

Short Takes

How to Manage Twitter Time
Are your tweets connecting with your customers? Here are a few tips to measure your tweeting effectiveness:

>Use Buffer. This tool allows you to store tweets you’d like to share, send out tweets at set times and, using an analytics feature, see who clicked on and retweeted your tweets—all without going to Twitter.
>Don’t expect people you follow to automatically follow you. Make your tweet content count. It’ll attract its own followers.