Marketing Metered Bandwidth: Are Your Customers Ready?
By Masha Zager
Today’s “all-you-can-eat” retail pricing models were designed for Web-surfing customers, but the growing popularity of online video has created a problem...
Show and Tell With
Your Local Telco
By Tennille Shields
As the industry and consumer demand migrate toward all things broadband, some telcos are going to extra lengths to show customers just how much the service can....
Social and Mobile Customers Demand Digital Marketing
By Anna Henry
The Internet has given birth to an array of marketing tools. Risk not using them and you might cut your company off from customers. Use them incorrectly, and you’ll....
Unlimited Plans: The Sky’s the Limit—Except When It Isn’t
By Rachel Brown
The all-you-can-eat buffet has long been a staple of the restaurant industry, but overindulging in this style of eating is not good for buffet owners’ bottom lines...