Broadband Customers More Likely to Buy Security Systems
The research firm Strategy Analytics identified a consumer interest and willingness to pay security systems. The 4Q survey of broadband households in the United States, France, Germany, Italy and the UK found that more than 50% of broadband households without security are willing to pay for professionally monitored services if combined with monitoring and control capabilities. The report, “Smart Home Systems: Consumer Adoption and Attitudes,” also revealed willingness to pay for remote healthcare and energy management services if priced right.
Fifty-five percent of survey respondents indicated they’d be willing to pay for self-monitored security and 54% for professionally monitored security. Slightly less than half, 47%, indicated they were interested in remote monitoring and control.
Fierce Telecom quotes Bill Ablondi, Director, Smart Home Strategies advisory service: “The percentage of broadband households with the interest in and willingness to pay for selected connected home solutions is higher than expected. We believe that growing smartphone and tablet use is accelerating consumers’ desire to be connected to everyone and everything important in their lives, including their family and homes.”