Warner Home Buys Flixster
Described as a movie discovery application, Flixster, the company that claims 25 million users, was acquired last week by Warner Bros. Home Entertainment Group. The purchase also includes Rotten Tomatoes, a film review website.
Under the terms of the deal, Flixster will continue to operate independently and will expand its services beyond movie discovery to enable digital content ownership and delivery across any connected digital device.
Warner expects its recently launched, studio-agnostic application “Digital Everywhere” to be the ultimate destination for consumers to organize and access their entire digital library from anywhere, on the device of their choice, as well as to share recommendations and discover new content.
Warner’s Flixster acquisition, its “Digital Everywhere” initiative, combined with the Studio’s support of the UltraViolet format are all part of an overall strategy to give consumers even more freedom, utility and value for their digital purchases.
“Driving the growth of digital ownership is a central, strategic focus of Warner Bros,” said Kevin Tsujihara, president of Warner Bros. Home Entertainment Group. “The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help us grow digital ownership.”
Rotten Tomatoes will also continue to operate independently. The review site cites 12 million unique visitors per month.
For more, see this press release.