Senate Bill Proposes to Spare Manufacturers Hassle of Engraving FCC Logo on Devices; Apple Watch Anticipated to Debut at $300
Come on, you’ve seen it on everything from the back of your LCD monitor to your remote garage door opener – that funky, 1970′s standard FCC logo that looks like the letter “F” either grabbing or eating the letter “C.” How that ever replaced the classic bird atop transmission wires seal of the agency is beyond my current knowledge, but the rub of it is that current federal regulations require the equipment manufactures to physically label their products as FCC compliant. Hence that touch of the 70′s on every latest device (to be fair, however, the soft, rounded edges of the F-C-C have been cleaned and angled in recent years, leading to a leaner, crisper logo – the FCC on Adkins, I suppose).
But . . . a new Senate bill proposes that this labeling can be implemented electronically, on the screen of the device and visible at the discretion of the device designer. Introduced by Sens. Deb Fischer (R-NE) and Jay Rockefeller (D-WV), the “E-Label” would authorize the FCC logo to appear on a “splash” screen when the device powers on, or elsewhere in menus or settings screens. The impetus for the bill was the growing number of shrinking devices (yes, I have been waiting to use that phrase).
The news may be welcome to Apple (NASDAQ: AAPL), whose anticipated iWatch is anticipated to enter the market at $300. The release of the iWatch, the development of which has been watched (groan) with keen interest for the past several years, would be a breakout moment in the wear device industry. As noted in reports from last year’s CES, wearable health and diet monitoring devices designed for Apple and Android (sorry, Blackberry) were front and center on the trade floor in Las Vegas. A “ground up” device from Apple that would integrate seamlessly with existing devices and continue the firm’s design standards would likely be extraordinarily attractive to both prospective users who are actively interested in wearables as well as prospective users who, on balance, may simply be interested in anything Apple. Apple has not confirmed production, but trade media predict its debut within the year.
At the least, Apple may not need to find room to inscribe the ravenous “F.”
A recently released report by state attorneys general, prosecutors, police and other officials, conducted as part of an initiative known as “Secure Our Smartphones,” has concluded that Apple’s addition of a “kill switch” in its iPhone handsets has resulted in a drastic reduction in the number of thefts.
The kill switch allows the phone’s owner to render the phone unusable should it be stolen, thus eliminating any possibility of resale.
Consumer Reports estimated that 3.1 million mobile devices were stolen in 2013, twice the number reported in 2012.
Dramatic declines were seen across the country—robberies of Apple products in New York City fell by 19% in the first five months of 2014 compared to the previous year. Similar decreases were reported in San Francisco and London. Over the same time period, thefts involving Samsung smartphones increased by 40%. (Samsung introduced a kill switch feature in their phones in April.)
In response to these numbers, Google and Microsoft have announced that they will incorporate a similar feature into the next version of their smartphones’ operating systems.
“The statistics released today illustrate the stunning effectiveness of kill switches,” said New York Attorney General Eric Schneiderman. “The commitments of Google and Microsoft are giant steps toward consumer safety.”
Some personnel moves at Nike in recent weeks have fueled speculation that the company is exiting the “wearables” market. The truth is that Nike is simply shifting its focus a bit, and the company may be paving the way for a partnership with the coming Apple iWatch.
To start, for those that don’t know the term, “wearables” refers to technology devices that are worn by consumers. Google Glass is the most famous, or most talked about example, right now. Other examples are discussed in this article.
Nike makes the Fuelband, a wrist unit activity tracker which counts steps taken and calories burned). Users sync it to their computer, where they can compare their activity against their goals, share their activity levels with friends, etc.
Nike recently laid off a number of employees that worked on the Fuelband and has announced plans to scrap a slimmer, updated version of the Fuelband that was likely to be released soon (I had even planned to buy it and issue a product review for New Edge). Nike responded to press inquiries by saying that the company is planning to focus on the software for wearables, not exiting the market entirely.
Nike has worked with Apple in the past, producing the Nike+iPod as far back as 2006. (I had one and loved it, until it broke when I got caught in a downpour). And, the Fuelband is an iOS-syncing device, with an Android version never having been released. All of this and the recent move from hardware to software has led to speculation that the Nike move to software is a step towards a partnership in the iWatch.
Just speculation, obviously, but very interesting nonetheless. I have the iWatch on the “things I need to buy soon” list, and I plan to likewise author a New Edge product review once it is available.
Parts of this year’s Consumer Electronics Show (CES) could have been mistaken for an auto show, given the number of vehicles and the manner in which they were displayed. Chevrolet featured a Corvette and a connected Impala; Ford showcased the Mustang in two locations, with a full line-up of cars occupying prime hall real estate; and Audi built a glistening pod beneath which it highlighted several of its high-end vehicles.
The connected car concept is simply building on our uber addictions to be in touch, all the time, anywhere we go (the truly hooked feel a phantom buzz even when their phones are off their hips). AT&T and Apple last week announced plans that up the ante by introducing full mobile video and increased access to Apple services, respectively.
AT&T is working with QuickPlay, a cloud video firm. AT&T plans to offer live and video-on-demand, which should simulatenously decrease incidences of “are we there yet” and potentially increase incidences of distracted driving. Apple recently introduced CarPlay, which intends to use automotive integration to link Apple services such as Siri through vehicle interfaces. Apple claims CarPlay is a “smarter, safer way” to use an iPhone in a car.
Remember the Saturday Night Live parody commercial for First Citiwide Change Bank, the bank that “just makes change”? As the bank explained,
With our experience, we’re gonna have ideas for change combinations that probably haven’t occurred to you. If you have a fifty-dollar bill, we can give you fifty singles. We can give you forty-nine singles and ten dimes. We can give you twenty-five twos . . . We are not going to give you change that you don’t want. If you come to us with a hundred-dollar bill, we’re not going to give you two-thousand nickels . . . unless that meets your particular change needs. . .
I thought of that today when watching the Apple launch of the iPhone 5C. The 5C is a plastic clad phone that will retail for about $100 less than the standard iPhone (now the 5S). It will run iOS 7, but the news of the day from this announcement seemed almost (disappointingly) comical as Apple extolled not the technical prowess of the phone but rather that when you combine a series of new color covers, “you get this amazing combination of color between the iPhone 5C and its case . . . and you can combine them in really amazing combinations to create the exact look that you love.” I trust Apple VP of Worldwide Marketing Phil Schiller when he says “it’s absolutely beautiful,” though I’m less convinced of the prediction that “when you pick up and hold the iPhone 5c for the first time, you’re going to be blown away by the quality of it and how rigid and great it feels in your hand. It’s made of a hard-coated polycarbonate material that’s ideal for this incredible color.”
A rigid polycarbonate that’s ideal for color? Read more
Reports that companies such as Intel, Google and Apple are interested in getting more involved in the over-the-top (OTT) video market are nothing new. Although the companies have said little directly, rumors swirled last week that they are all stepping up their game. Perhaps it was coincidence, but last week also saw OTT heavyweight Netflix cross the line from being a content aggregator to being a serious content producer, as it received 14 Emmy nominations for its original programming.
Google, which owns YouTube, is reported to have had conversations with programmers in an attempt to create online channels that might compete with traditional cable companies. In this model, an OTT provider would stream live content in addition to making a library of shows and movies available. However, achieving licensing agreements with content owners, who already have lucrative but contentious relationships with major cable companies, would appear to be a very complicating factor.
Meanwhile, Intel is conducting tests of an OTT service based on the chipmaker’s own set-top box that is supposed to launch later this year. While Intel seems to be serious about getting into the OTT space, access to compelling programming will, of course, be key to making any kind of inroads. The company has yet to share any details about pricing, or the content it plans to provide to customers. Read more
This might be one of the few D.C. trade association blogs that could open with a re-posting of a thesis that Chewbacca was actually a highly-placed spy, and Han Solo was simply an unwitting cover for the hairy agent. A friend of mine forwarded the post to me last year in an email saying, “My mind is officially blown. Destroyed. I can’t look at Star Wars the same way again.” If you’re a Star Wars fan, then the original post is worth a read. If you’re not, then I’ll skip to the point and propose that there are instances in which a novel approach to a common problem can open new and innovative perspectives.
About a month ago, Ben Thompson on stratechery.com proposed that Abraham Maslow’s “Hierarchy of Needs” can be translated to define the mobile wireless market, with specific application (no pun intended) to the iPhone. OK. That’s a mouthful, and I’ll be honest – until I saw the post, I had no idea who Maslow or what the Hierarchy of Needs were; as Clint Eastwood admitted to Rene Russo in In the Line of Fire, “I had to look it up.” But, here it is in a nutshell: Maslow, an American psychologist, proposed that basic human needs must be met before more intricate goals such as morality, problem solving and creativity can be mastered. The theory is often presented in pyramid form, with physiological needs such as breathing, eating and sleeping occupying the base layer while employment, friendship, self-esteem and confidence take roost at upper levels. Stated simply (and perhaps robbing Maslow’s observations of their elegance), property doesn’t matter if you’re not eating. Or, as Thompson notes, “until lower order needs are met, we don’t really pay attention to or pursue higher order needs.” Read more