Studios, Cable Companies Partner to Promote VoD
Posted by Jesse Ward on Monday, March 22, 2010 · 
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Eight Hollywood studios and eight cable companies have joined forces for a $30 million advertising campaign during the next three months to promote awareness of movies available on cable video on demand (VoD). This is the first time rival studios have come together to push consumers to rent more movies through their cable boxes.
The TV, print and online ad campaign will feature the theme “The Video Store Just Moved In” and will promote the ease of ordering movies at home, via the click of a remote. It also includes a dedicated Web site at CableVideoStore.com and a Movies on Demand logo. Read more
Cable Co. Introduces First HSPA+ Network in U.S.
Posted by Jesse Ward on Monday, December 21, 2009 · ·
BendBroadband, a family-owned cable operator in central Oregon, has launched the nation’s first 3G HSPA+ (high speed packet access plus) wireless broadband network. The cable operator claims that it can now provide the fastest wireless speeds available in the United States, delivering 15 Mbps under optimal conditions, with average speeds between 6 and 8 Mbps.
With this new wireless technology, BendBroadband says it can reach homes inside their cable footprint which have not been economically feasible to serve via traditional fiber-coax cable infrastructure. Read more