Microsoft and Yahoo Join Forces against Google
Posted by Jesse Ward on Monday, August 3, 2009 · 
·
Microsoft and Yahoo struck a long-anticipated search deal last Wednesday under which Microsoft’s Bing search engine will power Yahoo’s search, and Yahoo will sell premium search advertising services for both companies.
The 10-year deal, which applies only to search, provides Microsoft will have an exclusive license to Yahoo’s core search technologies, as well as the ability to integrate them into Bing. Of note, Yahoo will maintain its own brand on its owned-and-operated search pages; Bing will be listed on those pages as having “powered” Yahoo’s search results. Further, both companies also will continue to be managed separately, maintaining distinct display ad sales teams. Read more
Microsoft Launches ‘Bing’ Search Engine
Posted by Jesse Ward on Monday, June 1, 2009 · ·
In late May, Microsoft Corp. launched Bing, a new search engine and consumer brand. Microsoft is calling Bing a “Decision Engine,” designed to empower people to gain insight and knowledge from the Web and move more quickly to important decisions.
Bing will focus initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer, Microsoft CEO. Read more