Recent studies of the barriers to broadband adoption show that lack of demand—i.e., not feeling as if the Internet has anything of interest to offer the individual—is among the top barriers to adoption, alongside lack of resources, lack of knowledge/experience, and lack of availability. In reality, however, broadband is one of those services that reveals more the deeper you become immersed in it. New adopters often discover numerous life-improving applications that they had never even known about, much less considered, before getting online.
Case in point: a recent study by Parks Associates shows that 25% of U.S. broadband households find the concept of a home energy monitoring service appealing. According to the report, entitled “360 View: Energy Management, Smart Home, and Utility Programs,” 26% of respondents would be interested in an HVAC monitoring service, and 22% an appliance management service.
“The connected home industry is really taking off as customers are seeing the value of added convenience and meaningful energy savings,” said Stuart Lombard, CEO at ecobee, a company that sells Wi-Fi enabled thermostats for residential and commercial applications. “With smart thermostats we’re seeing customers engage with their home’s energy use on a regular basis through an app….customers now have the tools to make smarter choices around their energy consumption.”
A large number of broadband non-adopters likely have no idea how the Internet can help them in their daily lives. Making customers aware of the numerous real world benefits available to them through a broadband connection can be a vital step toward overcoming the stubborn lack of demand barrier and ultimately increasing broadband adoption rates.
Stay tuned for more next Monday.
I obtained a new BlackBerry last week, which I instantly dubbed my “2015 Crown Vic.” But, I didn’t select the BlackBerry when I entered a new wireless contract because I am old-fashioned (more on that later).
First of all, I’m not old enough to be “old fashioned.” And, second, even as I eschew use of the word “impact” as a verb (and I shudder every time I hear someone say “impactful”) and “invite” as a noun, those reactions have more to do with my proclivities toward the traditional use of the English language than my disdain for trendiness.
Which, I suppose, renders me “old fashioned.” Read more
A study out of Nebraska confirms broadband access creates jobs and helps drive the local economy. The report is based on a survey, which was sent to 10,000 businesses and conducted by Strategic Networks Group, a group of broadband economists for the Nebraska Broadband Initiative, a partnership of the Nebraska Public Service Commission, University of Nebraska-Lincoln, Nebraska Information Technology Commission, Nebraska Department of Economic Development and AIM Institute.
The 1,124 survey respondents reported a net increase of 654 jobs due to using the Internet; as such, more than 50% of net jobs were attributed to online connections. Additionally, broadband use is also having a positive impact on business revenue with respondents reporting 25-45% of revenue from the Internet. It has also allowed businesses to achieve a cost savings averaging 4%.
At a joint press event held last week, Kentucky governor Steve Beshear and Congressman Harold “Hal” Rogers announced the first steps in an initiative to bring high-speed broadband service to unserved areas of the Commonwealth.
The project, dubbed “Next Generation Kentucky Information Highway,” will be funded by $60 million in state bonds and $40 million from federal and private sources.
Phase I of the project will create an additional 3,000 miles of middle-mile fiber infrastructure. It is anticipated to take two to three years to complete. The project will make use of existing fiber infrastructure and has a goal of bringing speeds of up to 100 Gbps to the middle mile.
Kentucky currently ranks 46th nationwide in broadband availability, and nearly one-fourth of residents do not have access to broadband service.
“Access to high-speed and high-quality Internet is no longer a luxury, it’s a necessity in the 21st century economy,” said Governor Beshear. “Our communities that lack reliable high-speed access will lag behind in economic development, distance learning and advanced health technologies, and that’s unacceptable.”
“The new ‘Super I-way’ will level the playing field,” said Congressman Rogers. “It takes away our historic barriers to better jobs, the difficult terrain, and isolation. All of a sudden, the world is flat and the famed superior work ethic of our people will be able to compete with the world from home.”
The Information Technology Council of North Dakota (ITCND), a coalition of North Dakota business, government and education leaders, has announced an initiative to provide state-of-the-art broadband service to all state residents.
The undertaking, dubbed the Dakota Fiber Initiative, evolved out of a challenge issued by former Great Plains Software/Microsoft executive Doug Burgum at a conference earlier this year. Burgum challenged the government, industry and citizens of North Dakota to work together to create the highest quality broadband service in the world.
At a recent meeting, ITCND’s board agreed to take on Burgum’s challenge. The multi-phase project will begin with a broadband supply and demand assessment for downtown Fargo, examination of the economic impacts, and development of an implementation plan and budget for downtown Fargo. Future Phases of the Initiative will include a Fargo pilot program, and consideration of how to apply any lessons learned in Fargo statewide.
There is probably little doubt that the phrase “buzz kill” was invented to describe Washington, D.C. At a Nationals game last week, the ceremonial first pitch was tossed by…the acting administrator of the EPA. To be fair, it was Earth Day, and I do not intend any personal or professional affront to the acting administrator. But, only in Washington would bureaucracy be confused with celebrity.
I experienced another brush with the concept of substitution last week, also at Nationals Park. I took my family to the Nationals-Reds game, mostly because my former “hometown” Reds were in town. But, my enthusiasm for the Reds had dipped during a period of soulless management that coincided with the 1994/1995 strike, and the rebirth of baseball in D.C. over the past several years (and also energized by the Nats’ stunning regular season and wrenching post-season last year) made me somewhat ambivalent as I entered the first base gate. To the accurate meaning of the word, I had strong feelings in both directions: the white “C” on the Reds caps still affects me, yet on daily basis I still check for the Nationals scores first. An economist might ask whether (for me, at least) the Reds and Nats are effective substitutes. Read more