Consumers seem to have mixed feelings about the idea of TV providers monitoring their movements through camera-enabled set-top boxes. Providers could use these “spy” set-tops to serve targeted ads or program recommendations to users.
According to a survey from the research firm Strategy Analytics, 30% of consumers surveyed said they would “never” accept such monitoring and 13% said they “probably” would reject such a service. However, other consumers seemed to be more open to the idea of camera-enabled set-top boxes as 14% of those surveyed said they “don’t mind at all,” and 44% were either neutral or had only “a few reservations.”
Microsoft already provides voice and gesture-based controls with the Xbox’s Kinect attachment, but those features can be disabled by consumers. Intel has also stated that it will utilize a camera-enabled set-top box for its over-the-top TV service, but like Microsoft, users will be able to turn off the feature. Read more
After four years in development, Microsoft recently announced plans to release Xbox One. This is Microsoft’s first new game console in eight years. The company has not given an exact release date or stated the price of the new system, but it’s likely to be released in time for the holiday shopping season.
According to Microsoft, Xbox One will be much more than a game system: it’s being promoted as not just a console but an all-in-one device that funnels games, live TV, video-on-demand and even Web chat to users, allowing them to move easily between these functions. The new device is designed to interact with users’ televisions, will respond to both voice and gesture commands and will have an integrated Skype function.
Microsoft also announced a partnership with the NFL, under which Xbox One users will enjoy a number of interesting, exclusive features. Users will be able to track their fantasy football stats on screen in real time, and will be able to talk to friends during games via Skype, all on the same TV screen. Read more
Last week, Microsoft introduced a preview edition of Skype for Outlook.com in the UK. The product is scheduled to be rolled out in the United States and Germany in the coming weeks.
The new product will feature the ability to engage in video and audio calling powered by Skype embedded in every Outlook.com (a free email service) inbox. Once set up, a user reading an email on Outlook.com can simply move their cursor over the picture of the person who sent an email, or of anyone in their contacts, and initiate a Skype call or chat session. Once a user’s Skype and Microsoft accounts are merged, their Skype contacts will merge into Outlook.com. Set-up requires the download of a plug-in for users’ Internet browser, although only the most recent versions of Internet Explorer, Chrome and Firefox are supported. Details on additional browser support are forthcoming.
When Microsoft purchased Skype in 2011, critics questioned how the two companies with such different services could merge their products in a way that made sense to consumers. Two years later, Skype for Outlook.com represents the first major step towards integrating the two services.
Microsoft recently launched a new version of Outlook.com, and claims it has not only been a wild success (with 60 million users), but that it is attracting numerous Gmail users. The new Outlook.com replaced Hotmail, which had for several years been badly languishing behind Gmail. Bing has been slowly increasing its market share, and the success of Outlook.com may have given Microsoft some momentum. The launch of Skype for Outlook.com may continue that momentum and enable Microsoft to push back on Google’s market share.
Microsoft CEO Steve Ballmer’s recent letter to shareholders said, “It’s important to recognize a fundamental shift underway in our business and the areas of technology that we believe will drive the greatest opportunity in the future.” The letter was released October 9 in Microsoft’s 2012 annual report.
Along with reporting that fiscal year 2012 revenue grew to $73.7 billion, he revealed that due to strong cost discipline, cash flow resulted in $31.6 billion, up 17% from the previous year. He reported that Microsoft returned $10.7 billion to shareholders in stock buybacks and dividends.
The “shift in business” is the primary focus of his letter, and he describes how Microsoft will attempt to handle the change as the future unfolds. Ballmer observes that people use Microsoft software, devices and services “at work, and in their personal lives.” He said, “This is a significant shift, both in what we do and how we see ourselves—as a devices and services company.” Ballmer goes on to say that accomplishments and developments this year along with the company “roadmap in front of us brings this to life.” Read more
A June 18 Microsoft press release and Hollywood event provided a fitting answer to speculation concerning what it was that Microsoft had been planning when the event was announced late last week. The event provided an introduction to the Surface, a unique tablet computer that, according to the release, “features significant advances in industrial design and attention to detail.”
The new tablet runs a variation of the new Windows 8 operating system (OS). Both the tablet and the OS are slated to be released beginning this fall. Microsoft indicates that the device was “conceived, designed and engineered entirely by Microsoft employees.” The tablet features a built in “kick stand” allowing the unit to stand up for conventional tasks or for video streaming. The cover doubles as a keyboard for the unit that measures 9.3 mm in thickness, weighs 1.5 pounds and comes in a magnesium case. The display is 10.6 inches and is built with Corning Gorilla Glass 2. Read more
In late October, Microsoft released a viral video showcasing its future of technology and productivity.
To which John Pavlus over at FastCodeDesign commented that the video, although sleek and sophisticated, is not realistic for a future that is supposed to exist merely 10 years from now. Perhaps more importantly, these futuristic interfaces are supposed to solve real problems and make life easier — two points that Microsoft misses entirely in its video.
As Pavlus says, “Microsoft’s film is probably going viral as we speak, but imagine how much more reach it would have if it dared to depict a guy stuck in a meeting that sucked, or using his smartphone in an airport that was full of noisy assholes and long lines, or searching his touchscreen-enabled smart refrigerator for a quick meal because his kids are bouncing off the walls and he’s bone-tired from a long day at work?”
Food for thought for independent telcos and your technology-related marketing campaigns.