Big Quarter for DirecTV

DirecTV is reporting its largest third-quarter subscriber increase in the last five years. From July to September, Direct TV added 327,000 subscribers. This increase is likely the result of the NFL Sunday Ticket promotion DirecTV launched earlier this year.

DirecTV also is reporting a larger average revenue per U.S. user, up 3.6% from a year ago. The company’s stock is trading at a higher price, reflecting a 6.2% increase.

In related news, AT&T announced that it had renewed its agreement to re-sell DirecTV, agreeing to a three-year extension.

DirecTV Offers NFL Sunday Ticket to Non-Subscribers

DirecTV has an exclusive arrangement with the NFL for the Sunday Ticket. This is a pay service that allows subscribers access to up to 14 games each week of the NFL season. DirecTV began offering a variation to New York City residents last season and will expand the offer nationwide this year.

Eligibility is limited to those who are not able to receive a DirecTV satellite signal. The cost per season is $350. The content is delivered via the Internet. A spokesman for DirecTV quoted in USA Today indicated that the games would be streamed in HD 720p. Non-subscribers may order service during the week prior to Week 1 of the season. When ordering, customers must verify that they cannot receive a signal.