Rovi Developing IPG with Online Video

California-based video company Rovi is in the early stages of designing an interactive program guide (IPG) for cable operators that would integrate video content from the Internet, linear cable TV and video-on-demand. The company expects to have details on the new IP-enabled IPG in 2010.

Rovi says that competitive pressure has influenced cable companies, and their extremely interested in the device. “The [cable] industry has shifted in the last year,” said Corey Ferengul, Rovi’s executive vice president of product management and marketing. “Their fear of over-the-top video is pulling us forward more quickly than we were planning just six months ago.” Read more