Report: Netflix Accounts for 32% of Peak Internet Traffic
Posted by Jesse Ward on Monday, October 31, 2011 · 
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According to a new report Netflix accounts for 32.7% of peak downstream traffic in the United States, exceeding HTTP usage which accounted for 17.8% of the bandwidth, YouTube videos at 10% and BitTorrent file-sharing at 9%.
The 10th Global Internet Phenomena Report: Fall 2011 was released by Sandvine Inc., a Waterloo, Canada, networking equipment company. The report also offered additional insight into Internet trends: Read more
Report: Netflix Accounts for 30% of Peak Traffic
Posted by Jesse Ward on Monday, May 23, 2011 · ·
Consumers watching videos on Netflix take up more bandwidth on the Internet than users of any other website or service in North America, according to a report issued last week by broadband analytics firm Sandvine. Netflix now accounts for 29.7% of peak downstream traffic, a marked increase from the 20% reported last October.
Sandvine also said that “real-time entertainment” services such as YouTube and Netflix consumed 49.2% of peak aggregate traffic in 2010, up from 29.5% in 2009 – a 60% increase. Sandvine forecasts that the category will represent 55-60% of peak aggregate traffic by the end of 2011.
Of note, peer-to-peer file sharing — a big worry just a few years ago – is a distant runner up with just 18.2% of traffic, followed by real-time communications with 16.6%. (For more, see this graphic.)
This, of course, is no surprise to broadband service providers. Sandvine has simply shed light on the growing problem of a marked increase in real-time Internet traffic combined with limited broadband capacity. In light of this report, analysts are questioning if more broadband service providers will resort to usage-based pricing and data caps.
Mobile-Data Traffic Looks Like Fixed-Broadband Traffic
Posted by Jesse Ward on Monday, March 22, 2010 · ·
Network equipment provider Sandvine will release its semi-annual Internet traffic trends report tomorrow. The report offers an in-depth review of the state of mobile networks and mobile broadband traffic. Perhaps the most important conclusion from the report: mobile broadband traffic mimics the kind of traffic seen on fixed broadband networks.
“In our Mobile Internet report, we observed that mobile users were running similar applications as on fixed networks, including real-time communications such as IM and Skype,” said Sandvine’s President and CEO Dave Caputo in a release. “With the emergence of more powerful mobile devices, like the iPad, and the ready availability of laptop dongles, more and more users on the go will be foregoing traditional voice in favor of data-centric, bandwidth-intensive applications.” Read more
Real-Time Apps Double Viewer Traffic
Posted by Jesse Ward on Monday, November 2, 2009 · ·
A research study has noted a new trend: less TV and media downloading and more real-time Internet use.
Sandvine, the Ontario, Canada-based broadband network company, reports that there has been dramatic increase in consumer behavior towards real-time “experience now” applications (i.e. YouTube and Hulu.com) and away from bulk download “experience later” applications. In fact, real-time entertainment has almost doubled its share of total Internet traffic to 26.6% in 2009, up from 12.6% in 2008. Read more