DirecTV Opens NFL Sunday Ticket to Non-DirecTV Subscribers
DirecTV announced last week that it is adding the PlayStation 3 gaming console to its distribution network for its NFL Sunday Ticket To Go mobile service.
As a result, the satellite service will distribute its exclusive, live-game, out-of-market package to both current DirecTV NFL Sunday Ticket customers, as well as non-DirecTV football fans through the PlayStation 3 video game console. Major League Baseball and the National Hockey League already offer games through the Sony-produced game systems. Read more
NFL Network Scores with NCTC
According to reports, the NFL and the National Cable Television Cooperative (NCTC) have come to terms on a long-term agreement. The deal will cover licensing and distribution of NFL Network and NFL RedZone to NCTC members.
NCTC members include both small and large cable operators around the country accounting for approximately 26.7 million subscribers. The addition of NFL Network gives viewers access to programming dedicated entirely to football. The content will feature the entire pre-season football schedule along with Thursday Night Football in the regular season. NFL RedZone covers every Sunday NFL game, focusing on the most exciting highlights of each game including the touchdowns.
DirecTV Offers NFL Sunday Ticket to Non-Subscribers
DirecTV has an exclusive arrangement with the NFL for the Sunday Ticket. This is a pay service that allows subscribers access to up to 14 games each week of the NFL season. DirecTV began offering a variation to New York City residents last season and will expand the offer nationwide this year.
Eligibility is limited to those who are not able to receive a DirecTV satellite signal. The cost per season is $350. The content is delivered via the Internet. A spokesman for DirecTV quoted in USA Today indicated that the games would be streamed in HD 720p. Non-subscribers may order service during the week prior to Week 1 of the season. When ordering, customers must verify that they cannot receive a signal.
NCAA Agrees to 14 Year TV Agreement with CBS and TBS
The NCAA announced that they have reached an agreement with CBS Sports and Turner Broadcasting on a 14 year television, Internet and wireless agreement for the Divison 1 Men’s Basketball Championship. The new deal begins with the 2011 tournament and is valued at $10.8 billion.
The first and second round games will be shown nationally on CBS, TNT, TBS and truTV. CBS and Turner will split the coverage of the regional semi-final games. Coverage of the regional finals, the Final Four and the Championship game will be carried by CBS through 2015. The tournament in 2016 will see coverage of the regional finals split between CBS and Turner and the Final Four and Championship games will alternate each of the remaining years between CBS and TBS. Read more
Major League Baseball Coming to PS3
The Sony PlayStation 3 just added another choice for its owners. Sony and Major League Baseball Advanced Media have reached an agreement that will bring MLB.tv service to the PlayStation 3 console.
The agreement will allow PS3 owners to subscribe to the MLB.tv service through their console. MLB.tv service provides out-of-market games, home and away announcer access and interactive features including DVR functionality. Subscribers will be able to watch the games in high definition on their home television sets. Local blackout restrictions will apply and an Internet connection to the console is required. Read more



