Studios, Cable Companies Partner to Promote VoD
Posted by Jesse Ward on Monday, March 22, 2010 · 
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Eight Hollywood studios and eight cable companies have joined forces for a $30 million advertising campaign during the next three months to promote awareness of movies available on cable video on demand (VoD). This is the first time rival studios have come together to push consumers to rent more movies through their cable boxes.
The TV, print and online ad campaign will feature the theme “The Video Store Just Moved In” and will promote the ease of ordering movies at home, via the click of a remote. It also includes a dedicated Web site at CableVideoStore.com and a Movies on Demand logo. Read more