A new study sponsored by network firm Ciena finds that growing demand for over the top (OTT) video will increase household bandwidth needs by 31%; current 2.9 Mbps peak hour average household usage is expected to increase to 7.3 Mbps. The impact is identified as arising out of streaming video that is unicast to multiple devices. A Ciena press release on the findings also list Ciena products that can address the anticipated growth. The firm will host a webinar on December 2 to explore the study and its findings. The findings, as reported, corroborate rural industry statements that video is driving broadband take-rates, and that bandwidth capacity to accommodate video remains a vital component of network planning and policy formulations.
Hopefully, increased demand will not arise from streaming of unsecured webcams. Read more
Speaking at the National Associations of Broadcasters convention in Las Vegas, Verizon Communications CEO Lowell McAdam estimated that half of the data carried on Verizon’s wireless network is video, and that he expects the total to reach 75% by 2017.
McAdam credited Verizon’s investment in its LTE network as the key factor enabling such large scale video delivery. “With 3G you have video clips but there is buffering,” he told the audience. “With 4G you can stream video.” Read more
Viewing habits are changing. If an older generation ever wondered what would entice children away from TV, future marketers might wonder what they might do to drive people toward TV – or at least “TV” as we know it.
Nielsen data released last week reveals that five-million households have replaced TVs with tablets, computers and other devices. This represents a two-million household increase since 2007, but yet accounts for only about 5% of all uses.
Notably, however, the data does not account for households where traditional TV viewing occurs, but has taken a back seat to Internet-enabled devices. So, among that 95% there may be many whose primary video usage occurs on a tablet, with TV used less frequently. Read more
The New Edge has been closely following the developments of Google’s experimental 1 Gbps fiber network the company is deploying in Kansas City, Kan., and Kansas City, Mo.
In early February, Google announced that it was finally ready to start stringing fiber on utility poles throughout the city, having resolved any outstanding issues with the local utility company. This week, Google issued an update on its construction progress, announcing that its crews have already hung more than 100 miles of fiber.
John Toccalino, a manager for Google’s Kansas City fiber project, provided this basic diagram (view the image after the jump) showing the network architecture. Google is building several equipment aggregation centers — or “Google Fiber Huts” – from which the fiber cables will travel along utility poles into neighborhoods and homes. Google also is installing some fiber underground. Read more
Google Fiber has petitioned the FCC to begin construction on a satellite antenna farm. Google Fiber, a subsidiary of Google, is requesting permission to place the antennas near its Council Bluffs, Iowa, data center.
Google intends to receive broadcast and other television network signals at the Iowa location, possibly to bundle them in with its high-speed fiber service.
Google announced earlier in February that it was making final preparations to begin laying in fiber from Kansas to the Missouri line. Google indicated late last year that it was contemplating adding video services to its Kansas to Missouri fiber optic service. Last Friday, Google reportedly filed franchise applications for cable distribution service in Kansas City, Kansas, and Kansas City, Missouri.
The plans for the satellite antenna farm call for 4.5 meter antennas to receive analog and digital audio signals, data transmissions and video signals. Google notes that it will receive both domestic and international satellite feeds.
Though Blockbuster currently provides an “on-demand” streaming service, Dish Network confirmed on Tuesday that Blockbuster would begin providing a subscription streaming service. This will place it squarely in competition with Netflix.
Dish Network purchased the video rental company in April for $320 million. Blockbuster is equipped with a huge film library and a 28-day advantage over Netflix and Redbox for some new-release titles. Though no timeline was given, it is believed that the new streaming service will begin fairly soon.