AT&T at Odds with Rainbow Media
Posted by Steve Fravel on Monday, July 12, 2010 · 
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AT&T has begun providing set-top-box delivered messages to its U-verse subscribers that may lose access to AMC, WE Tv and IFC as soon as July 14. According to reports, Rainbow Media and AT&T have not reached agreement on renewal of the Rainbow-owned channels. Rainbow Media Holdings is owned by Cablevision.
At risk is the season premiere of Mad Men on July 25. AT&T reportedly began sending messages to subscribers on July 9 letting them know that while the agreement had been extended until July 14, a resolution on a new agreement was imminent. AT&T has indicated that they wish to come to a fair agreement, but that they have reached an “impasse,” in their negotiations.
Rainbow Media has reportedly indicated that they are hopeful an agreement might be reached to avoid having subscribers miss any of the Rainbow-owned programming.
The situation makes one wonder whether contract terms are set to coincide with the dates for new season premieres.
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