Frontier Launches OTT Video
Posted by Jesse Ward on Thursday, February 11, 2010 · 
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Last Sunday Frontier Communications entered the over-the-top (OTT) video fray with its “my fitv” Web video portal.
The website aggregates Internet-based video content, creating a single search interface for customers. Most of the content is housed on another site such as Hulu. Frontier simply directs the user to that site to watch the video in its entirety.
Frontier claims to have access to more than 100,000 titles from major networks such as ABC, NBC, CBS, Fox and ESPN360. In some markets, my fitv will also provide access to local content. The ILEC also will offer paid content via its Amazon.com relationship.
Most important, the site is available to any interested consumer with a broadband connection, regardless of whether they are a Frontier customer.
The company’s strategy stands in marked contrast with the TV Everywhere model espoused by Comcast, Time Warner Cable and Verizon, to name a few, wherein online content is only available to their traditional subscriber base.
“At Frontier, the consumer experience and value are of paramount importance,” said Maggie Wilderotter, Chairman and CEO of Frontier. “my fitv is available to all and offers a great deal of free content. If the content is available on the Web for free, then we offer it for free. If it’s not, then we offer a pay-per-view option through our partnership with Amazon.com.”
Read the release.
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