Pew: Online Video Watching Nearly Doubles Since ’06
In a sign of the growing popularity of Web videos, 62% of adult internet users have watched a video online, up from just 33% who reported this in December 2006.
Further, online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day. And when you take into account all age groups, 19% of internet users say they use video sharing sites on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
According to the Pew Research Center’s Internet & American Life Project, the April 2009 survey findings, “illustrate the pervasiveness of online video and mark an important moment in the evolution of America’s television and movie viewing habits.”
Currently, online video watching outranks social networking (46%), podcast downloading (19%) and the use of status updating sites like Twitter (11%).
Straight from the horse’s mouth, read more about the Pew study.