Real-Time Apps Double Viewer Traffic
Posted by Jesse Ward on Monday, November 2, 2009 · 
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A research study has noted a new trend: less TV and media downloading and more real-time Internet use.
Sandvine, the Ontario, Canada-based broadband network company, reports that there has been dramatic increase in consumer behavior towards real-time “experience now” applications (i.e. YouTube and Hulu.com) and away from bulk download “experience later” applications. In fact, real-time entertainment has almost doubled its share of total Internet traffic to 26.6% in 2009, up from 12.6% in 2008.
“We live in a ‘right-here, right-now’ society and that translates into time-sensitive gigabits,” said Dave Caputo, Sandvine co-founder, president and CEO. “As more and more consumers rely on their Internet connection for on-demand entertainment it is increasingly necessary to protect their quality of experience.”
“A key element for minimizing customer churn and increasing consumer satisfaction will be improving quality of experience, especially in times of congestion when these real-time applications are being utilized the most and are the most sensitive to latency and jitter.”
Sandvine’s global research also finds that 1% of subscribers account for nearly 25% of total monthly Internet traffic, indicating a vast difference between the average subscriber and heavy users.
The report, entitled “2009 Global Broadband Phenomena,” is based on data from more than 20 cable and DSL service provider networks, totaling 24 million subscribers, spanning five regions worldwide including, North America, Europe, Caribbean and Latin America, Asia-Pacific and the Middle East and Africa. This is the sixth report in an ongoing series of broadband phenomena & Internet traffic analysis Sandvine has published since 2002.
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