Sony, Netflix Announce Streaming Video Partnership
Posted by Jesse Ward on Monday, July 13, 2009 · 
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Late last week Netflix unveiled a partnership with Sony Electronics for its Internet-streaming movies on-demand service.
Starting this fall, Netflix subscribers on an unlimited plan can access 12,000-plus titles from Sony Bravia HDTVs with broadband connectivity, according to the companies. Sony is the latest consumer electronics giant to partner with Netflix, joining Microsoft (with the Xbox360), LG Electronics, Roku, Samsung, TiVo and VIZIO.
“Sony has been a world leader in consumer electronics for decades,” said Netflix Chief Executive Officer Reed Hastings. “We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs.”
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