Studios, Cable Companies Partner to Promote VoD

Eight Hollywood studios and eight cable companies have joined forces for a $30 million advertising campaign during the next three months to promote awareness of movies available on cable video on demand (VoD). This is the first time rival studios have come together to push consumers to rent more movies through their cable boxes.

The TV, print and online ad campaign will feature the theme “The Video Store Just Moved In” and will promote the ease of ordering movies at home, via the click of a remote. It also includes a dedicated Web site at CableVideoStore.com and a Movies on Demand logo.

The studio partners in the Movies on Demand initiative include Time Warner’s Warner Bros Entertainment, News Corp.’s 20th Century Fox, Sony Pictures Entertainment, NBC Universal’s Universal Pictures and Focus Features, Rogue, Lionsgate and Summit Entertainment. Notably absent are Paramount and Walt Disney. The cable partners include Comcast Corp., Time Warner Cable, Cox, Cablevision’s digital service iO TV, Insight, Armstrong, Bend Broadband and Bright House Networks.

Visit the website.
The New York Times has more.

Related posts:

1. Cable Companies Announce WiFi Roaming Pact
2. New Channels from Sony
3. Cutting the Cable Cord
4. Sprint Nextel and Clearwire Partner on WiMAX Network
5. Court Upholds FCC’s Jurisdiction on Cable Programming Access