Time Warner Cable, Verizon Launch TV on the Web
Time Warner Cable (TWC) announced late last week that it has deals with a dozen programmers to provide content for impending online video beta trials dubbed “TV Everywhere.”
TWC has lined up Time Warner Inc.’s TBS, TNT and HBO; CBS; NBC Universal’s Syfy; BBC America; Rainbow Media’s AMC, WE tv, IFC and Sundance Channel; Discovery Communications; and Smithsonian Channel. The company is working to include additional networks.
The cable operator plans to launch the TV Everywhere trials in select markets over the next few months and service approximately 5,000 customers.
TWC might be leading the charge but other major operators have jumped on the bandwagon. The TV Everywhere service is aimed at organizing the industry around a single plan that will let customers who subscribe to a video package containing the networks access a variety of online content from participating programmers for no additional charge.
Last week Verizon Communications announced it too will join the TV Everywhere movement. Verizon’s trial service, dubbed FiOS TV Online, initially will offer content from Time Warner’s TNT and TBS networks through those programmers’ Web sites. Verizon will trial the service to approximately 500 FiOS TV and Internet subscribers with plans to scale up. Further, the telco plans to include content from other providers.
The TV Everywhere concept began with a technical trial between HBO and Time Warner Cable in Milwaukee in January 2008. Then, back in June 2009, Comcast added its weight to the strategy.
Also of note, the Associated Press reported Thursday that DirecTV is “in talks” with TNT and TBS for a soon-to-be announced TV Everywhere offering
View TWC’s release.
View Verizon’s release
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