Verizon Extends ‘FiOS without Contract’ Nationwide
Posted by Jesse Ward on Monday, June 21, 2010 · 
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Verizon has extended FiOS without a contract nationwide, offering new subscribers FiOS TV, Internet and digital voice bundles on a month-to-month basis at the same prices previously available only to customers with two-year contracts, with guaranteed pricing for one year and no early-termination fee. For customers who want two-year price protection, Verizon has expanded its 30-day FiOS Worry-Free Guarantee.
The month-to-month option and Worry-Free Guarantee expand upon offers introduced earlier this year in Florida and Pennsylvania and that have met with very favorable customer response.
The no-contract offering starts at $99.99 per month before taxes, fees and customer-selected service additions. Verizon has previously offered month-to-month bundles, although for $20 to $30 higher per month than bundles with the two-year contract.
The strategy is clearly designed to entice cable subscribers to switch to Verizon’s services. “We’ve listened closely to the market and heard potential customers say that FiOS offers faster, more reliable broadband service and crystal-clear TV pictures in any conditions, but that they want time to consider their switch from cable,” said Mike Ritter, Verizon chief marketing officer for consumer wireline and business services. “We want customers to know that the shift to FiOS is the best move they can make; that a two-year commitment provides them with price protection for their home-entertainment needs; and that our month-to-month pricing option and Worry-Free Guarantee help reduce anxiety from their decision.”
For more, see this press release.
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