AT&T Hops on Femtocell Wagon
Posted by Jesse Ward on Monday, September 21, 2009 · 
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As rumored, AT&T has gone live with a new femtocell offering, AT&T 3G MicroCell service. The telecom provider is trialing the service, including a draft pricing structure, in Charlotte, North Carolina.
AT&T is charging $19.99 a month for unlimited use, unless you’ve got Internet or landline service with them, in which case you’ll pay $9.99. If you’ve got both internet and landline accounts, it’s free.
The Web site, which AT&T says was designed with a single trial market in mind, gives users a detailed explanation of how specifically the device works, and the benefits to consumers.
AT&T is smart to start with consumer education. Many customers don’t understand the product, and question whether they should pay for a device that improves cellular coverage, something they think the carrier should already be providing. It’s a valid argument. Clearly positioning the service is as important as the price.
Visit AT&T’s 3G MicroCell Web site.
Read more at Engagdet.
Read NTCA’s ePapers on femtocells.
Learn more about femtocell, picocells, smart repeaters and the implications for IOCs at the 2010 Wireless Symposium.
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