Internet Gadgets Play a Key Role in People’s Lives
Posted by Dave Lowe on Friday, July 2, 2010 · 
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A recent survey conducted by Burst Media found people are becoming more dependent on Internet-connected gadgets like smartphones, PDAs and electronic netbooks to interact with friends, make decisions regarding purchases, engage in online research and react to advertising messages. The survey reached 1,768 online, U.S. respondents age 18 and over.
Key findings from the report indicate: more than 25% of the respondents feel completely disconnected if they are not online for over a week or more, three out of five (61%) respondents use their gadget to browse Web content at least daily, and the vast majority of respondents believe new technology significantly impacts their daily life.
And 74% of the respondents said new technology gadgets significantly or moderately improved their daily contact with family and friends. Regarding online commerce, 56% of the respondents indicated Internet connected gadgets improved their shopping for products and services.
According to the report, men aged 21-34 tend to be the most active and engaged Internet-connected gadget users followed closely by women in the same age demographic. Not surprisingly, older men and women (ages 55 or older) report either light or non-use of their Internet-connected gadgets indicating they only use them when necessary.
Another interesting finding from the report indicates that of the respondents, only 8% of Internet-connected device owners say they rarely, if ever, connect.
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