Rumor: Verizon to Launch Usage-Based 3G Pricing

Update: John Killian, executive vice president and chief financial officer of Verizon, reported on the carrier’s annual earnings conf call that VZW has no no immediate plans to migrate to usage-based data pricing plans. However, Killian said Verizon is studying the possibility of adding such plans for 3G.

Verizon Wireless is planning to introduce new usage-based mobile data pricing plans on July 29, according to a post at Engadget. The tech blog cited an unnamed source which offered few details except that Verizon is preparing to announce the pricing changes at the end of this month.

Numerous media outlets have repeated the 3G usage-based pricing rumor, but Verzion has declined to comment. However, just yesterday, Verizon business development executive director Jennifer Byrne was quoted in media reports stating that new Droid X users are consuming 5X the amount of data as compared to other device users, perhaps laying the groundwork for the yet-to-be confirmed pricing changes. Further, Verizon executives have repeatedly noted that the carrier likely will release 4G usage-based data pricing when it launches its LTE network in the fourth quarter.

AT&T paved the way back in June when it switched from a flat-rate pricing scheme to a usage-based model for mobile data. Analysts have speculated that other carriers might follow suit. Of note, Sprint Nextel and T-Mobile USA have indicated they have no plans to change their current pricing structures.

For more, view the Engadget post.

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