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Rural Telecom Advertising Rates


Advertising Rates

Four-color Rates

  1x   3x   6x
1 page $3,000 $2,800 $2,600
2-page spread $4,000           $3,600            -           
2/3 page $2,800 $2,600 $2,400
1/2 page $2,600 $2,400 $2,200
1/3 page $2,400 $2,200 $2,000
 
Black & White Rates

  1x   3x   6x
1 page $2,400 $2,100 $1,800
2-page spread           $2,700           $2,400            -           
2/3 page $2,200 $1,900 $1,600
1/2 page $2,000 $1,700 $1,400
1/3 page $1,800 $1,500 $1,200

                              Nonmembers add 20% to all costs above.


Special Positions
Special placement positions in Rural Telecom ensure high visibility and relevancy for your advertisement. Your message can be strategically placed next to a feature article or a special insert pull-out section.

Guaranteed advertisement placement for a 20% additional charge.

Cover Premiums
Contact us about a six issue special!
Inside Front Cover $750 premium
Inside Back Cover $650 premium
Outside Back Cover $850 premium

Nonmembers add 20% to all costs above.


Commission: Recognized agencies are allowed 15% of gross billing on space, color and position as commission for advertising placed. NTCA does not issue a separate commission check. A 2% discount is offered for payment within 10 days of billing date. Net due in full within 30 days.

General Policy: All advertising is subject to publisher’s approval. The publisher reserves the right to reject advertising that is considered not in keeping with the publication’s standard. Frequency rates must be earned within 12 consecutive months, starting with first insertion. The client agrees to repay any frequency discounts granted for multiple insertions, less discount applicable for the number or insertions completed in the contract period. Publisher reserves the right to increase advertising rates with proper notice, subject to government regulations. Contracts may be cancelled at the time the rate change becomes effective without incurring a short-rate adjustment. All charges are based on rates in effect at the time of publication of the issue in which the advertisement appears. No cancellations of space will be accepted after space reservation closing date. New advertisers must prepay their first advertisement.


Rural Telecom Special Insert Pull-Out Sections
Reserve by:
10/17/11
January/February—Product Preview  $1,500
Announce your new products and generate pre-show "buzz" with a product/service preview in this special insert section. This is not your regular ad—it is a full page editorial, along with a product photo or illustration. This section will contain product previews from many of the 2012 EXPO exhibitors.
Reserve by:
2/17/12
May/June Buyers Guide
The "Rural Telecom Buyers Guide" will appear in the May/June issue of Rural Telecom magazine. As the comprehensive source for the rural telecommunications industry, this print buyers guide will put NTCA members in touch with you directly. Our members provide service to more than half of the rural areas nationwide. Make sure they know about your company. NTCA overprints the Buyers Guide and distributes it at NTCA meetings throughout the year.

Being a 2012 Star Partner and/or advertising in Rural Telecom during 2012 qualifies you for a free one-category simple listing in the Buyers Guide. The simple listing includes: company name, address, phone number and website under one category. Company listings can be enhanced with the following options:
Simple* $500
Contact name/email $250
Company description $250
Logo $250
Additional category $500

The simple listing cost if you are not a Star Partner or do not advertise in Rural Telecom during the 2012 calendar year.
Reserve by:
6/1/12
September/October—Telecom Business Special Section  $1,500
Get recognized as an industry authority. This section will feature your company’s specially authored articles on an industry issue or technology/ business process. Each page will give your company increased visibility and a platform to address a hot topic.

Exchange
Cover photo of ExchangeExchange is NTCA’s 12-page, bimonthly newsletter that examines association and member news, including spotlights, business tips and updates. The six-issue Exchange subscription is included with a subscription to Rural Telecom magazine to all members.

Become the exclusive advertiser on the inside front or inside back cover of the newsletter.            Half page, four-color ad: $2,000
Ads are due two months prior to issue date
(i.e. April/May issue has a February 1 due date)



For more information, contact Lisa Freedman at 703-351-2089.