A company logo is one of the first things a prospective customer notices. Done well, it is easily recognized and stands out from the crowd. Done poorly, it is simply overlooked and easily forgotten. Corporate giants are known for investing …
Tag: Marketing
Here at NTCA, we recently celebrated a major milestone in the evolution of our social media engagement. We surpassed 1,000 Twitter followers. Great news, right? Not so fast. According to PR and social media consultant Katie Paine, success in the …
Tag: Social Media
Watch Starbucks CEO Howard Schultz talk about company innovations and staying relevant to customers. “We can’t embrace the status quo. We have to push for reinvention, self renewal. We have to answer the question in the affirmative about how to …
Tag: Customer Service, Leadership
If you are ever on the Internet, you might have noticed and shared some laughter and love over the animated-loop compressed image file, the Graphics Interchange Format (GIF). This Internet treasure just turned 25 last year, but is seeing a …
Tag: Marketing, Social Media
How’s your community bookstore doing? What’s that, you say? You don’t have a community bookstore? You get all your books at the library? Maybe your rural community never was able to sustain a Borders or Barnes and Noble, or …
Tag: Customer Service, Leadership
March 4 marked National Grammar Day, a special celebration of language. While it seems that every cause and issue gets it own “day” these days, as communications and marketing professionals, you know that good grammar should be observed and celebrated …
Tag: Uncategorized
Independent telcos are building on their legacy networks, but in a recent article, Lyman Horne, executive vice president and general manager of Star Telephone Membership Corp. (Clinton, N.C.), argues that the legacy network’s importance to today’s technologies has been …
Tag: Leadership, Social Media
