
Pushing Technology Trends: How Telcos Are Staying Ahead of the (Adoption) Curves
By Anna Henry
Consumer behavior has been studied for years and has provided some valuable insights about purchasing behaviors. Now some rural telcos are leveraging those buying profiles to push technology and tap into profit potential. Telcos willing to take the initiative and learn about new technologies can help customers in each stage of the adoption curve see the benefits of these emerging products.
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Cellphone Theft: Taking a Bite Out of 'Apple Picking'
By Rachel Brown
When most people hear the phrase "apple picking," they conjure up images of a simple country activity, but big-city law enforcement officials say it's the street lingo for the theft of iPhones, iPods and iPads. In urban areas, it’s not uncommon for thieves to snatch these devices and other devices out of users’ hands, and then make an easy and quick getaway. In rural areas of the country, the story is different.
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a moving target.
The Rural Telecom article, "Packaging Power! How to Hook Customers and Reel 'Em In," (May/June 2013), explores the various ways rural telcos are packaging their service offerings ...