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Attending this conference earns you credits toward your NTCA certificate. 
Learn more about NTCA certificate programs.

Agenda

Saturday, February 15 

4:00 p.m.–6:00 p.m. 
CONFERENCE CENTRAL
Make your first stop at Conference Central to pick up your conference badge and get general information. 

Sunday, February 16 

7:00 a.m.–8:00 a.m. 
Church Service 

7:30 a.m.–7:30 p.m. 
CONFERENCE CENTRAL

8:00 a.m.–9:15 a.m. 
Telco Executives Policy Discussion 

8:00 a.m.–12:30 p.m. 
Foundation for Rural Service Board of Directors Meeting

9:00 a.m.–10:30 p.m. 
NTCA Rural Broadband PAC Board Meeting 

9:30 a.m.–10:30 a.m. 
Welcome to Phoenix 

10:00 a.m.–11:00 a.m. 
CONCURRENT SESSIONS

TELCO TRACK

Growing Top-Line Revenue 
Every company needs a strategy to deliver growth to top-line revenues. Without consistent growth in gross revenues your bottom line suffers as costs rise. Learn how other telcos are adding to their mix of services and boosting income. 

NTCA certificate code: B101 

C-Suite Idea Exchange 
Be prepared to share. Come to this executive exchange for some ideas on how to propel your company into the future. Leverage the collective knowledge of telco C-Level execs from a broad range of companies, experience, and backgrounds. Peer advice doesn’t get better than this.  

NTCA certificate code: B109 

The Future of Telecom Switching—Moving Voice to the Cloud? 
As legacy switching equipment nears its end of life, many companies are considering alternative switching platforms to maintain voice market share. This session covers the pros and cons of moving your voice switching platform to a cloud-based provider or a shared and aggregated switch, including a review of switching options and features; the challenges, industry requirements, and general networking design of a cloud-based voice platform; and how alternative switching platforms can help expand beyond the ILEC exchange.   

This session is brought to you by the NTCA Associate Member Advisory Council.

NTCA certificate code: T101 

Smart Rural Part I—Tech is Changing Lifestyles 
Technology is driving change in our lives faster than ever anticipated. Positive changes are in store for rural healthcare, smart homes and smart agriculture, with our telcos leading the way. Learn how these changes are truly improving quality of life in Smart Rural Communities. 

NTCA certificate code: T106 

 

DIRECTOR TRACK

Partnership With Electrics 
There are some shining examples of partnerships that need a spotlight, and at this session, we’ll shed light on some great ventures that can be emulated. The time is now to consider opportunities before they are missed or even become threats.  

NTCA certificate code: B103 
 

Board Dynamics, Diversification and Evolution  
It’s never too late to start mixing up the board. A diverse board reflects your community with a mix of generations, backgrounds and new perspectives. Don’t wait until diversification becomes an issue, start the process now of seeking out potential board candidates that can help propel your board into the future.

NTCA certificate code: G108 

Tales From the Board’s Perspective—How Small Companies Do It Right 
Small but mighty companies are doing great things across the USA. From a board’s perspective, learn how small companies are leading the pack when it comes to advancing the company’s bottom line.  

NTCA certificate code: B109 

10:30 a.m.–Noon
Membership Committee Meeting 

11:15 a.m.–12:15 p.m. 
CONCURRENT SESSIONS (Repeat)

12:30 p.m.–3:30 p.m. 
Government Affairs Committee Meeting 

1:00 p.m.–2:30 p.m. 
Awards Committee Meeting 

1:00 p.m.–2:30 p.m. 
Meetings and Education Committee Meeting

1:30 p.m.–2:30 p.m. 
CONCURRENT SESSIONS

DIRECTOR TRACK

What Does IoT Mean to Me?  
Simple devices attached to the internet have forever changed the way we work and live. Using specific examples on the market today, we’ll look at some ways IoT devices are impacting rural Americans. 

NTCA certificate code: T109 

Press Your Luck—The Quiz Show 
How good is your industry knowledge? In a fast-paced quiz show format, learn industry terms and tips, all things NTCA, and what’s new in the industry. Be prepared to test your industry knowledge and come away with some winning ideas. 

NTCA certificate code: T102 

Showing and Sharing Your Story 
Storytelling is an engaging but often-overlooked way to connect with your community. Through stories, you can convey your values and contributions, establish trust with those who rely on your services, and create real and lasting relationships with community members. But how can you identify and capture these stories, and what are the most effective ways to develop and distribute them? Join us for an interactive session that explores these questions and more, as you begin a journey to showing and sharing your story. 

This session is brought to you by the NTCA Associate Member Advisory Council 

NTCA certificate code: B107 
 

1:30 p.m.–3:00 p.m.  
CEO Roundtables by Company Size
One of the top reasons why CEOs and GMs attend RTIME is to network with their peers. Join peers of similar-sized companies in one-on-one candid discussions and networking. These roundtables are split up by company size so you can get a feel for what your peers are doing. 

  • Smaller Companies: 15 or fewer employees 
  • Mid-Sized Companies: 16–40 employees 
  • Larger Companies: 41–100 employees 
  • Largest Companies: more than 100 employees 

3:30 p.m.–4:30 p.m. 
Regional Caucuses
Network with your peers and hear about what's happening within your NTCA region

4:00 p.m.–5:00 p.m.
CSSA Board of Directors Meeting 

5:30 p.m.–6:30 p.m. 
WELCOME RECEPTION 

Monday, February 17 

7:00 a.m.–8:00 a.m. 
NTCA Rural Broadband PAC Awards Breakfast 

7:00 a.m.–8:00 a.m. 
Telcom Insurance Group Policy Holder Breakfast 

7:00 a.m.–3:00 p.m. 
CONFERENCE CENTRAL

7:00 a.m.–5:00 p.m. 
Consulting Rooms 

  • CoBank 
  • RTFC 

8:30 a.m.–10:30 a.m.  
OPENING GENERAL SESSION

 

CEO Update
Shirley Bloomfield, Chief Executive Officer, NTCA 

 

 

 

Accelerating Innovation: How to Jumpstart Your Organization's Growth Engine  
Jeff DeGraff, Bestselling Author, Advisor and Professor 
Productivity is no longer enough. Leaders are finding that the drive for growth is pushing strategic innovation initiatives down into operating units where the management and staff have few of the tools and little preparation to really make it happen. Leading organizations are pursuing innovative strategies and processes only to find that they lack the culture, competencies, and leadership practices required to execute and sustain innovation. The theme of this session is simple: Sustainable innovation is produced by developing leaders who can systematically add innovation to existing business practices. 

 

9:30 a.m.–3:00 p.m. 
NETWORKING CENTRAL

10:45 a.m.–12:30 p.m. 
EXPO Welcome  

11:00 a.m.–11:20 a.m. 
EXPO Forum 

11:00 a.m.–Noon 
Legal Committee Meeting 

11:30 am.–1:30 p.m. 
New General Manager Luncheon 

11:35 a.m.–11:55 a.m. 
EXPO Forum 

Noon–1:00 p.m. 
NTCA Excellence Awards Winners Luncheon 
Excellence Awards winners only

Noon–6:00 p.m. 
NTCA Benefits Consulting Room 

12:10 p.m.–12:30 p.m. 
EXPO Forum 

1:00 p.m.–5:00 p.m. 
Joint meeting for the Industry and Regulatory Policy Committee and the Competitive and Advanced Services Committee

12:30 p.m.–2:30 p.m. 
Technical Committee Meeting 

1:45 p.m.–2:45 p.m.  
CONCURRENT SESSIONS


TELCO TRACK

Seize the Day—Make a Future-Proof Network 
As you think about the residents and businesses of tomorrow in your service areas, future-proofing the network becomes a critical factor. Availability of sustainable broadband is now a must-have for home buyers and business Many carriers are perfectly poised to make sure the network is future-proofed, and this session will help you plan to do it right. 

NTCA certificate code: B106 

Selling Stand-Alone Broadband  
Many companies offering standalone broadband struggle with how to structure models, market services and sell. At this session, hear how your peers are approaching this market with success. 

NTCA certificate code: B108 

How to Train for Sales  
Michael Jordan once said, “You must expect great things of yourself before you can do them”—a mantra familiar to anyone in sales. Learn how an NBA franchise with the seventh-best all-time winning percentage trains its sales staff, employs analytics to grow revenues, and charms VIPs, all while keeping employees energized through the wins and losses. Hear from a Phoenix Suns sales executive and a sports-turned-telecom marketer about the plays that work and what telcos can learn from the game.

This session is brought to you by the NTCA Marketing Committee Meeting 

NTCA certificate code: B110 

 

DIRECTOR TRACK

Network Security—Not a Passing Craze 
Concern for network security will remain top of mind as we depend on network connectivity at an increasing rate. Get a complete understanding of what cybersecurity means to the telco and what the board’s role is when it comes to budgeting and risk management.  

NTCA certificate code: T110 

Govern More, Manage Less 
Effective boards practice good governance and fully understand their roles when it comes to setting strategy and monitoring progress. Learn how to do your best at setting direction and leave the executives to execute. Fulfill your duties of loyalty and care down a path toward great governance.  

NTCA certificate code: G106 

Reading Financial Docs for Non-Financial Folks 
Reading and understanding financial documents does not have to be mysterious. Learn how to cut through the finance talk and go straight to the bottom line, ensuring that your entire board keeps up their financial duties and responsibilities. 

NTCA certificate code: G101 

What’s New with Capital Credits and Patronage Dividends? 
Uncover the latest legal developments affecting capital credits, including board and management assessment, retirement practices, and discounting programs. Learn ways to reduce growing capital credit balances, especially in a regulatory environment of declining cost support and increased scrutiny.  

NTCA certificate code: B104 
 

1:30 p.m.–3:00 p.m. 
Associate Member Advisory Council Meeting

3:30 p.m.–5:30 p.m. 
Innovation and Business Opportunity Committee Meeting 

3:15 p.m.–5:00 p.m. 
EXPO Open House 

3:30 p.m.–5:00 p.m. 
EXPO Forum 

3:30 p.m.–4:30 p.m. 
RWA Committee Meeting 

3:30 p.m.–5:00 p.m. 
NISC Telecom Annual Meeting and Member Reception 

6:00 p.m.–10:00 p.m.
Foundation for Rural Service Fundraising Event at The Duce

Tuesday, February 18

7:00 a.m.–8:00 a.m. 
BREAKFAST
Enjoy coffee and donuts

7:00 a.m.–2:00 p.m. 
CONFERENCE CENTRAL

8:00 a.m.–10:00 a.m. 
SECOND GENERAL SESSION

Rural Connections: Connecting the Disconnected—Building Tech Start-Ups in Your Community 
Brent Comstock, Founder and CEO, BCom Solutions
A nationally recognized entrepreneur and keynote speaker, Brent Comstock returns to the NTCA stage to paint a picture of challenges and successes rural entrepreneurs face as they build for the next generation. Using his digital company's success across the nation, he will dissect key elements of building a tech company in rural America and, of course, share a bit of rural Nebraska humor along the way. 

8:00 a.m.–1:00 p.m. 
Membership Meeting  

8:00 a.m.–Noon 
TIG Board Meeting 

8:00 a.m.–6:00 p.m. 
Benefits Consulting Room 

8:30 a.m.–5:00 p.m. 
ACE Annual Meeting 

9:30 a.m.–3:00 p.m. 
NETWORKING CENTRAL

10:15 a.m.–11:00 a.m. 
CSSA Annual Meeting  

10:15 a.m.–11:15 a.m.  
CONCURRENT SESSIONS (repeat from Monday) 

10:15 a.m.–11:15 a.m. 
Spouse Session 

10:30 a.m.–Noon 
Tribal Affairs Committee Meeting 

11:00 a.m.–1:00 p.m. 
EXPO Plus Salon 

11:00 a.m.–1:30 p.m. 
EXPO Plus - Exclusive Telco Executive Luncheon 

11:30 a.m.– 12:15 p.m. 
CONCURRENT SESSION

DIRECTOR TRACK

Taking Your Telecom Story to Washington 
The time is right, and it’s a marathon not a sprint. Rural broadband has seen many successes over the past several years, but now is not the time to let down our guard. When it comes to closing the digital divide and sustaining our progress, hear what you can do to keep up the steady pace of focused grassroots advocacy on telecom issues and keep knocking on policy makers’ doors.  

NTCA certificate code: P101 

1:00 p.m.–2:30 p.m. 
Smart Rural Community Advisory Council Meeting

1:30 p.m.–3:00 p.m. 
EXPO Forum

3:30 p.m.–4:30 p.m. 
NRTC Annual Meeting  

5:00 p.m.–9:00 p.m. 
NTCA Rural Broadband PAC/RTAF Presents: Enchanted Evening at Desert Botanical Gardens  
Discover the tranquil vibrancy and fascinating beauty of the Sonoran Desert during our evening at the Desert Botanical Garden, home to thousands of species of cacti, trees and flowers from all around the world spread across 55 acres. Attendees will have free time to enjoy the garden’s five thematic trails, followed by hors d’oeuvres, dinner and dessert under the stars and encircled by luminaries.

Wednesday, February 19

7:30 a.m.–12:30 p.m. 
CONFERENCE CENTRAL

7:45 a.m.–8:45 a.m. 
Excellence Awards Breakfast 

8:45 a.m.–9:45 a.m. 
Business Session 

10:00 a.m.– Noon 
CLOSING GENERAL SESSION 

Work that Matters 
Jeff Civillico, Las Vegas Headliner, TV Host Personality, and Philanthropist 
Civillico, an established Las Vegas headliner, enables a renewed sense of passion and purpose for work and life. Through a series of strategic pivot points, he was able to flip hardships into assets and secure a contract as a relatively unknown entertainer with the powerhouse Caesars Entertainment for his own headline show at The Flamingo Hotel & Casino. His hilarious story of fighting through the cutthroat politics of the entertainment industry in Las Vegas is eye opening and powerful. He pushes attendees to walk away more engaged with what you do, and why you do it.  

RTFC Report 
Sheldon Petersen, CEO, RTFC/CFC

Foundation for Rural Service Update
Pam Becker, Executive Director, FRS
FRS will discuss foundation happenings for the upcoming year. 

11:30 a.m. 
Foundation for Rural Service Golf Outing 

Noon 
Conference Adjourns