Promoting Rural Broadband Networks and Applications

Smart Rural Community®  (SRC) promotes rural broadband networks and applications that communities can leverage to support innovative economic development, education, health care, government services, public safety and other vital public functions.

SRC recognizes top-performing broadband providers and their communities through its Showcase Awards; offers grants for innovative technology deployments in the Collaboration Challenge program; and provides educational resources and programming. 

National Recognition

The annual SRC Showcase Awards are presented to NTCA members to recognize their extraordinary achievements in promoting rural broadband networks and applications in rural communities. Awards are based on the demonstrated use of these technologies to support innovative economic development, education, health care, and other vital public functions.



The SRC Collaboration Challenge is an annual opportunity for rural broadband providers to obtain grants to deploy broadband-enabled solutions within their community. Matching-fund  obligations require local communications providers to recruit the participation of other local leaders.



SRC Virtual Living Room word mark

The nation's first Virtual Living RoomSM  opened in McKee, Ky., in October 2017 to enable U.S. service veterans to access broadband-enabled U.S. Department of Veterans Affairs (VA) telehealth and other online services for no fee at publicly-accessible locations. This project blends rural technology, VA resources, and local support to encourage veteran use of advanced medical technologies. The Virtual Living Room saves travel time and costs while enabling connections to skilled physicians and other providers in the VA medical system.

     How the project began        ribbon cutting  

Advisory Council

The Smart Rural Community Advisory Council (SRCAC) supports the SRC initiative by providing the technical and business expertise essential to the implementation of the program. The SRCAC includes representatives from the communications, power utility, education, agriculture, public safety, health care and rural economic development industries. Certain NTCA member committees, as well as one NTCA staff liaison, are also represented on the council.


Current Members
  • NTCA Associate Member Advisory Council (Chair)
  • NTCA Innovation and Business Opportunity (Chairs)
  • American Farm Bureau Federation
  • American Library Association
  • Inteliquent
  • Mapcom Systems
  • National Information Solutions Cooperative
  • National Rural Economic Developers Association
  • National Rural Telecommunications Cooperative
  • Palmetto Engineering & Consulting, LLC
  • Ribbon Telecommunications
  • Plus One Strategic Communications
  • Rural School and Community Trust
  • Veterans Health Administration's Office of Rural Health
  • Citizens Connected (SRC Alumni Representative, 2016)
  • Consolidated Telecommunications Co. (SRC Alumni Representative, 2014)
  • Madison Telephone Co. (SRC Alumni Representative, 2015)
  • Peoples Rural Telephone Cooperative (SRC Alumni Representative, 2014)


Thank You to Our Sponsors




Contact Us
Sponsor SRC Initiatives