By Yolanda Akinrimisi, Senior Marketing Specialist
Amanda Floyd joined ATMC, a nonprofit cooperative owned by its members, as a marketing manager in 2015 after working for another telephone cooperative for 16 years. Under her leadership, ATMC’s marketing efforts have thrived. Now serving as director of marketing, Floyd brings relentless work ethic and commitment to making the initiatives of ATMC a success.
Floyd exemplifies her understanding of rural culture in her marketing projects, and her passion for marketing is what makes her project plans a success. While her successes are many, it is her work on the ATMC’s fiber optic expansion project that makes her stand out. In the first 30 months, her marketing plan allowed ATMC to reach penetration percentages of more than 50% in two neighborhoods totaling more than 3,000 homes. She leads her team in campaigns to upsell and use data analytics to better understand customers.
She is a change agent—always looking for the next project to improve sales or promotions—and her commitment to community shows through the ATMC’s Education and Community Grant program she started to draw attention corporate giving initiatives.
We want a good customer experience, and that to me, making the customer happy, that’s excellence. — Amanda Floyd, ATMC
After earning a Bachelor of Science from the University of South Carolina–Columbia, Floyd began her career in marketing with Horry Telephone Cooperative (Conway, S.C.) After 16 years of advancing her marketing skills, she moved into the director of marketing position with ATMC, located in Shallotte, N.C., a small rural near-beachfront town 30 miles northeast from Wilmington, and NTCA Smart Rural Community designee—a recognition that Floyd played a role in the company acquiring.
She leads a team of five who combine their unique talents to deliver results using social media, video production, data analytics, public relations and overall marketing strategies. “Excellence means to me that we go to work every day and we provide cutting-edge technology—services that [customers] will use, services that they are happy with and that we’re there when they have problems. We want a good customer experience, and that to me, making the customer happy, that’s excellence.”
About the eXcellence Awards
The eXcellence awards are the highest recognition of individual achievement is the Excellence Awards Program, which pays tribute to individuals in eight categories. By nominating someone for an NTCA Excellence Award, you help NTCA provide national recognition for those who have shown commitment to their community and our industry. You also promote awareness of rural achievements and highlight positive impacts on your community. Recipients receive recognition during the association's largest annual conference, RTIME, and in NTCA media.