If you can’t beat ‘em, adapt—CBS announced plans last week to go after the cord-cutting market through CBS All Access, a stand-alone streaming service that will offer subscribers access to both current and archived CBS content.
“With video consumption habits changing all the time, it is very important that we continue to provide the best local news, entertainment and sports via a service like CBS All Access,” said CBS Television Stations’ president Peter Dunn. “Television stations have been the fabric of local broadcasting for 75 years, and today’s announcement is part of paving the way for the next 75.”
CBS’ announcement follows on the heels of HBO going public with plans for HBO Go, which will allow viewers the ability to access HBO programming without an HBO subscription. “We will use all measures to go after” the estimated 80 million homes that do not have HBO, said HBO chairman and CEO Richard Plepler in announcing HBO Go.
The actions by CBS and HBO are a response to studies showing that more and more Americans are streaming content. Research firm emarketer, for example, estimates that 45% of Americans stream television shows at least once a month.
Not coincidentally, it has also been reported that HBO’s “Game of Thrones” series is the most pirated program in television history
Updates (Tesla), Happenings (Amazon), Taxes (Netflix), and TVs (Apple) – A Survey of Tech Things I Care About
Astute readers of the New Edge may assume that this column is the product of a lack of imagination or an unwillingness to come up with a new, original topic. You are partially correct. The other explanation for this “What’s Happening?” (what’s happening in the sense of this being an update, not the underrated 1970’s TV show) is that I tend to follow all of the topics from previous New Edge posts and found some of the updates and happenings discussed below fascinating and thought that you may agree. Hopefully it doesn’t feel too much like a Rerun.
Amazon is going to open a brick-and-mortar store. Seriously. Think back now to my previous ruminations on how Amazon is destroying the brick-and-mortar bookstore, one of my favorite institutions that is slowing dying. Now, Amazon is planning a brick-and-mortar store of its own. It will be in New York’s Herald Square next to the famous Macy’s of Thanksgiving Day parade legend and will accept returns and probably show off the Kindle and the Fire.
This article here actually has some great data and explanations for why Amazon would do this. In short, most purchases are still made in brick-and-mortar retail stores and so there is money to be made. Bezos is no dummy. Read more
According to a new study released by cloud services provider Akamai, the average broadband speed in the U.S. was 11.4 Mbps in the second quarter of 2014. This represents an increase of 8.9% from 1Q 2014, and a 39% increase from the same quarter a year ago.
However, despite the growth in average speed, the U.S. was unable to reclaim a spot in the world top 10. According to Akamai, the U.S. dropped out of the top 10 for the first time ever in the first quarter of 2014, and remained outside the top 10 in the second quarter.
The eastern U.S. led the way in average broadband speeds, with seven states in the top 10. At 16.2 Mbps, Delaware led all states. The other eastern states in the top 10 were Virginia, D.C., Massachusetts, Connecticut, Rhode Island and New Hampshire. Three western states made the top 10: Washington, Utah and Oregon. All of the top 10 states had average speeds in excess of 12.8 Mbps.
Akamai further sought to classify customer readiness for ultra-high definition video, commonly known as 4K. In order to be considered 4K-ready, customers need an average connection speed of at least 15 Mbps. Nationwide, Akamai found that 19% of all consumers were 4K-ready. Again, Delaware was first, with 35% of customers at or above 15 Mbps, followed by Massachusetts, New Hampshire, D.C., New Jersey, Connecticut, Washington, Rhode Island, Virginia and Oregon, all exceeding 23% of customers at or above 4K-ready speed.
In the latest sign that the apocalypse must surely be close at hand, TiVo has announced that it is ready to market the world’s largest DVR.
The six-tuner TiVo Mega boasts 24 terabytes of storage space. In case that doesn’t impress you, look at it this way: the Mega can record and store more than 26,000 hours of standard definition content. That’s more than three years of local news, singing competitions, and Seinfeld reruns. Three Years.
For HD recording, Mega’s capacity dips to 4,000 hours, or about five and a half months of razor sharp local news, singing competitions, and Seinfeld reruns.
TiVo hopes to bring the Mega to market sometime in early 2015. The retail price will be approximately $5,000.
“Size matters,” said TiVO chief marketing officer Ira Bahr. “People hate being forced to delete cool stuff from their DVR before they want to or finding a TV show they had recorded is now gone. Now, with TiVo Mega they can always know their show or movie is still there to watch later. TiVo Mega offers more than 12 times the storage of any cable or satellite DVR. TiVo Mega is the solution for the power user who wants to record everything.”
And, apparently, also has the time to watch everything.
In most things related to the online video market, Netflix gets most of the attention. It makes sense, they have 36 million U.S. subscribers, got into a high-profile spat with Verizon and Comcast, and are basically seen as the leader in the online video content space. The question has always been, when will they have a more serious competitor?
Well, HBO may be that competitor. That is, HBO could transition to a direct-to-consumer option, that, like Netflix, can be accessed without subscribing to a pay-TV service such as cable or satellite.
The speculation about such a move started with some statements made by Jeff Bewkes, the Chairman and Chief Executive of Time Warner, HBO’s parent company. He was talking about HBO Go, which is available only to those with a pay-TV subscription, and he stated that the over-the-top market was looking more and more attractive. Indeed, HBO already launched in 2012 a direct-to-consumer product (called HBO Nordic) in Denmark, Sweden, Norway and Finland.
Obviously, the U.S. market is much different, but success with HBO Nordic may spur HBO into the direct-to-consumer market in the United States. On one hand, as Jeff Bewkes noted in 2013, there are about 70 million people in the United States that subscribe to a pay-TV service but don’t also subscribe to HBO. There are only about five to 10 million “cord cutters.” So, while HBO may want to focus on the 70 million versus the 10 million, going direct-to-consumer and increasing the available library of over-the-top content may get a number of those 70 million to look more closely at HBO Go. So, stay tuned.
One of the more promising and emerging applications in today’s broadband marketplace is the concept of broadband TV. The idea is somewhat of a scaled down version of a full -blown IPTV offer, where a broadband provider delivers a slim channel line up over its broadband network, typically to a Roku streaming STB. That slimmed down channel line-up is then paired with the OTT video options available on that Roku device to offer a new approach to video and entertainment for end customers.
With broadband TV, service providers are delivering their local broadcast channels (ABC, FOX, NBC, CBS, etc.), along with other local content they may be producing via broadband into the home and/or business. The model requires much of the same components as IPTV, just in a much smaller scale (and significantly less expensive manner). Retransmission consent, video encoders and some form of broadband TV middleware are necessary. But with far fewer channels to manage, the costs can be considerably less.
There are limitations and it’s not a service for everyone. But for broadband carriers looking to offer some form of video in a less costly manner – perhaps to subscribers who can’t get IPTV, or for ‘cord cutters’ looking for other options, broadband TV may be worth exploring.
It’s a topic we will be covering at length at the upcoming BroadbandVision show. We have a case study by Duo County Telecom, as well as a session outlining the technical and operational requirements to offer it. There will be a number of exhibitors with solutions addressing the application as well. It’s worth a look.
Eighty-four percent of U.S. households currently subscribe to some form of pay TV service, a recent study conducted by Leichtman Research Group, Inc. (LRG) finds.
Among those households that do not currently subscribe to a pay TV service, 35% have never subscribed. Six percent intend to subscribe in the coming six months.
LRG finds that while the absolute number of subscribers has remained relatively unchanged, an increase in the number of total households has resulted in a slight decline in the overall subscription rate.
The study also finds that 22% of TV households with average annual incomes less than $50,000 are non-subscribers, compared with 13% of those with incomes above $50,000. The average household spends $89.78 monthly for their pay TV service, up 36% from 2009.
The LRG study, Cable, DBS & Telcos: Competing for Customers 2014, is based on a telephone survey of 1,260 households throughout the United States.
“The number of pay TV subscribers in the U.S. remains about as high as it has ever been, but penetration of pay TV services in consumers’ homes has declined over the past few years, as subscriber growth has leveled off, while occupied housing in the U.S. has increased,” said Bruce Leichtman, LRG president and principal analyst. “Housing growth has been exclusively among renters, who tend to be more challenging for the pay TV industry than home owners because of their comparatively lower income, younger age, and greater likelihood to move.”