Mobile Video for Public Broadcasting
Public broadcasters in 20 markets are set to receive funding to begin mobile video distribution by late 2011. The Corporation for Public Broadcasting (CPB) will fund the effort with $2 million in funding.
“Mobile devices are rapidly becoming an integral part of our everyday lives, ” said Mark Erstling, senior vice president of system development and media strategy at CPB. He went on to add, “Consumers expect access to the same content they get from their television, radio or computer even when they are on the go.”
The development money will be made available to public stations as grants that will allow the stations to purchase the necessary infrastucture components for mobile DTV. Additional funding is planned for next year to expand beyond the first 20 markets.