WEBINAR: How the Top Rural Broadband Businesses Stand Out Against Deep-Pocketed Tech Companies

Sponsored By

Calix

December 11, 2 p.m. ET

It used to be that simply offering good broadband was enough, but times have changed and the threat to the Universal Service Fund (USF) exacerbates the situation even further. How will you stand out in the community you helped build? 

To differentiate from the deep-pocketed big dogs, top broadband service providers (BSPs) do not sell fast speeds at low prices. Or else, they risk sounding like every other telecom. Instead, they provide and tout experiences that include protection plans — both cybersecurity and social media monitoring — Wi-Fi, both indoors and outdoors, and even customizable applications. 

Calix works with hundreds of BSPs to deliver new solutions to the home and in their communities. Join your colleagues to hear from Wade Maner, CEO/general manager of Horizons Communications, as he talks about their evolution to become an experience provider that stands out. 

In this webinar, you will learn how to: 

  • Develop value-based offers that appeal to subscribers and increase ARPU. 
  • Engage customers effectively by employing an omnichannel marketing strategy. 
  • Accelerate substantial positive financial contributions to your community.

Presenters

Hillary Cherry, Director, Field Marketing, Calix
Wade Maner, CEO/General Manager, Horizons Communications
Bryan Taylor, Senior Solutions Marketing Manager SmartHome, Calix

Registration

Registration for this webinar is required. Login information will be emailed upon registration. For NTCA members unable to attend this event, an archive will be available.

REGISTER

Technical Support

We are excited to use Zoom for this webinar. If you have not used Zoom before, we recommend joining the conference at least 10 minutes before the event to ensure you have time to be familiar with the software. A Zoom account is not required to be able to participate.

Before the start of the webinar, check that your computer speakers are turned on, and the volume meets your listening specifications. If you are experiencing technical difficulties, please refer to Zoom's help center where there is a chat feature for their contact support.

Questions

For more information, contact NTCA at (703) 351-2118.