January 26
2 p.m. ET
About the Webinar
Rethinking those plans to deemphasize video? Coming to realize that while internet and broadband services remain very profitable and essential, they are largely invisible, delivering no meaningful branding or customer engagement? Video, on the other hand, not only gives an operator’s internet service a public “face,” but it also plays a critical role in delivering sustained economic value. It has been shown that internet subscriber counts and revenues grow faster and churn less when combined with a video service. And, while video delivers ongoing, daily engagement with customers, its economic impact is even further strengthened by a successful transition to IP video.
In this webinar, you will discuss the relevant market drivers and demonstrate successful strategies for an operator’s transition to IP video, covering key success factors such as technological features and benefits — adequate broadband access bandwidth, feature-rich mobile and STB apps, one-stop-shop for OTT apps/content including global search without the need for business relationships with OTT providers, and cloud vs. local implementations. Key business success factors also will be discussed including how to protect and grow ad-insertion revenue, avoiding major increases in core bandwidth costs, and the importance of financial stability of a partner in mitigating operator business risk and maximizing ROI. Adara’s myCatapulTVe® app-based IP video solution will be on full display with the opportunity for attendees to download the app and trial the production demonstration on their own devices for 30 days after the webinar.
Presenters
Mark N. Guerrazzi, Vice President, Sales and Business Development, Adara Technologies Inc.
Michael Shannon, Senior Account Executive, Adara Technologies Inc.
Registration
Registration for this webinar is required. Login information will be emailed upon registration. For NTCA members unable to attend this event, an archive will be available.
Notice: This webinar is provided for general information purposes only and does not constitute legal or professional advice. No user should act on the basis of any material contained in the webinar without obtaining proper legal or other professional advice specific to their situation. Any opinions expressed are those of the individual contributor(s) and may not reflect the views of NTCA. Unless otherwise stated explicitly, NTCA does not endorse or recommend any product or service described or mentioned. I understand that my information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services.
Technical Support
We are excited to use Zoom for this webinar. If you have not used Zoom before, we recommend joining the conference at least 10 minutes before the event to ensure you have time to be familiar with the software. A Zoom account is not required to be able to participate.
Before the start of the webinar, check that your computer speakers are turned on, and the volume meets your listening specifications. If you are experiencing technical difficulties, please refer to Zoom's help center where there is a chat feature for their contact support.
Questions
For more information, contact us at (703) 351-2118.