NORVADO, NORTHERN WISCONSIN’S PREMIER PROVIDER OF TECHNOLOGY PRODUCTS AND SERVICES, IS LOOKING FOR A MARKETING SPECIALIST.
THIS ROLE
The Marketing Specialist role is responsible for developing and managing all aspects of Norvado’s marketing strategy including Residential and Commercial verticals. In this position you will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across all marketing channels. To be successful as a Marketing Specialist, you must be highly self-motivated, proactive and have a working knowledge of current marketing tools and strategies to execute successful marketing campaigns. The above is intended to describe the essential functions of the Marketing Specialist. Other duties may be assigned as required by business necessity.
DUTIES & RESPONSIBILITIES
- Proven success at developing and implementing marketing plans.
- Ability to conduct competitor/product/customer research and analyses.
- Conducting market research to establish customer trends and habits. Including product life cycle, product growth/churn reporting and KPI management.
- Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional).
- Building and maintaining relationships with new and existing customers through prospecting and networking.
- Promoting brand awareness through marketing efforts.
- Creating marketing materials for our website and other marketing platforms.
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media, direct marketing and event planning.
- Assisting with the analyses of marketing data including campaign results, conversion rates and online traffic to improve future marketing strategies and campaigns.
- Performing other duties as assigned by the Marketing Director when needed.
- Adhere to Norvado's vision statement, company goals, and values and beliefs statements and reflect these commitments in all work performed every day.
KNOWLEDGE & EXPERIENCE
- Bachelor’s degree in journalism, communications, marketing or a related field is preferred.
- Four or more years of marketing campaign experience (digital and traditional) in a corporate or agency environment is preferred. We want to see product specific, goal driven campaigns that produced results.
- Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite and CRM and MAP software.
- Working knowledge of WordPress or other CMS.
- Experience using analytics software.
- Ability to develop in Adobe suite of design products.
- Knowledge of Zoho or equivalent CRM applications.
- Excellent written and verbal communication skills.
- Multi-tasking and time-management skills, with the ability to prioritize tasks.
- Highly organized and detail oriented.
Want to join Norvado to make an impact as a Marketing Specialist? Then visit www.norvado.com/careers to complete the online application. Make sure to attach your cover letter and resume too. The application deadline is June 26, 2026.
All qualified applicants shall receive consideration for employment without regard to age, race, religion, color, handicap, sex or physical condition, development disability as defined in Wis. Stat 51.05(5), sexual orientation as defined in Wis. Stat. 111.32(13m), or national origin. Norvado and its staff must comply with applicable federal, State, and local laws regarding discrimination and equal opportunity in employment, including but not limited to: (a) Title VI and VII of the Civil Rights Act of 1964, as amended; (b) The Americans with Disabilities Act of 1990, as amended, (c) federal laws described in Attachment A to this Agreement.