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July 16, 2 p.m. ET
Two brand strategists each wrote the five hardest brand questions they could think of, then swapped lists — not answers — and will show up ready to answer them live. No slides. No sales pitch. Two strategists who do not always agree, answering one another’s questions. And more importantly, answering yours.
Bring us your burning questions, we will serve up some hot answers.
Additional notes: Specific learning objectives and takeaways will vary based on questions but the following is safe to assume
Learning objectives:
- Understand when brand investment makes sense — and when it does not.
- Get honest answers to the questions your team has about branding.
- Learn to have more productive brand conversations internally and with vendors.
- Cut through the smoke and mirrors around brand projects.
Takeaways:
- Answers to your toughest brand questions
- A clearer sense of whether a rebrand is the real problem — or just a symptom of something else
- Honest frameworks for the hardest calls: When to redesign, naming, positioning, when consistency matters, when to let the product lead
- A reality check on what brand can and cannot do for a small rural operator competing against bigger players
- Ways to consider the hardest brand decisions: naming, positioning, when to rebrand, how to talk to multiple audiences
Presenters
Carrie Grant, Associate Creative Director, Pivot
Brandon Waybright, Creative Director, Pivot
Registration
Registration for this webinar is required. Login information will be emailed upon registration. For NTCA members unable to attend this event, an archive will be available.
Technical Support
We are excited to use Zoom for this webinar. If you have not used Zoom before, we recommend joining the conference at least 10 minutes before the event to ensure you have time to be familiar with the software. A Zoom account is not required to be able to participate.
Before the start of the webinar, check that your computer speakers are turned on, and the volume meets your listening specifications. If you are experiencing technical difficulties, please refer to Zoom's help center where there is a chat feature for their contact support.
Questions
For more information, contact NTCA at (703) 351-2118.