NTCA–The Rural Broadband Association today announced the launch of its new “Broadband Built to Last” ad campaign, which aims to educate policymakers and the public on the critical role the Universal Service Fund (USF) plays in getting and keeping rural consumers connected to high quality, affordable broadband service. The campaign coincides with the NTCA 2023 Telecom Executive Policy Summit, a gathering of more than 100 rural broadband executives to advocate for their communities and collaborate on future policies.
The campaign features messages promoting the importance of a sustainable USF, which will appear in the Axios Tech section, Axios Pro Tech Policy newsletter, Communications Daily and the Politico Tech section throughout the month.
“There is a lot of excitement around new broadband deployment programs, but the job for rural providers does not end once the last shovel is down,” said NTCA CEO Shirley Bloomfield. “It continues each and every day as they work to maintain networks and sustain service for their customers. The Universal Service Fund plays a unique role in helping ensure rural Americans can continue to have reliable access to communications services at rates comparable to urban areas. We hope this campaign—combined with the strong grassroots advocacy of rural providers—will help educate policymakers and the public on why continued support for the USF is critical to sustain broadband networks built to last.”
Click here for more information on the Universal Service Fund.