Attending this conference earns you credits toward your NTCA certificate. 
Learn more about NTCA certificate programs.




Saturday, September 15

4:00 p.m. – 6:00 p.m.


8:00 a.m. – Noon

CSSA Board Meeting


Sunday, September 16

8:00 a.m. - Noon

TOUR 1: Seattle City Tour

9:00 am. – 10:00 a.m.

NTCA Rural Broadband PAC Prestige Breakfast

9:30 a.m. – 10:00 a.m.

Welcome to Seattle
Get insider tips on exploring Seattle, including information on local attractions, shopping and dining recommendations.

10:30 a.m. – 5:00 p.m.

NTCA Rural Broadband PAC/RTAF Present: Ingenuity, Artistry and Beer

Noon - 2:00 p.m.

Membership Committee Meeting

Noon - 2:00 p.m.

Meetings & Education Committee Meeting

1:00 p.m. - 6:30 p.m.


1:30 p.m. – 2:15 p.m.

Open Forum for Directors: Regulatory and Policy
Mike Romano, Sr. Vice President of Industry Affairs and Business Development, NTCA–The Rural Broadband Association As a board member in the telecom industry, you are faced with a torrent of information about regulatory and policy issues. Where do certain matters stand now at the FCC and on the Hill? How do you determine what is relevant for your company? What can you do to help? Get your questions ready and join Mike Romano, Sr. Vice President of Industry Affairs and Business Development for a wide-ranging discussion built just for you.

1:00 p.m. – 5:00 p.m.

TOUR 2: Seattle City Tour

2:00 p.m. – 4:00 p.m.

Associate Member Advisory Council Meeting

2:30 p.m. – 4:00 p.m.

Director Peer-to-Peer Roundtables
Invigorate your networking and discussions early in the program by participating in director roundtables for small, medium and large companies.

2:30 p.m. - 5:00 p.m.

Government Affairs Committee Meeting

3:00 p.m. – 4:00 p.m.


Customer Feedback and Reviews—Your Most Unhappy Customers Are Your Greatest Source of Learning
Proactive is the name of the game. Positive or negative, mean tweets or adulation—bring it on. A group of NTCA Marketing Committee members will share tips and tricks for staying out in front when it comes to online reviews and company feedback.

Brought to you by the NTCA Marketing Committee
For: telco executives, key employees, marketing team members

NTCA Certificate Course Code: B108

4:00 p.m. – 5:00 p.m.

Women in Telecommunications Industry Roundtable

4:30 p.m. – 7:00 p.m.

Foundation for Rural Service Cornhole Tournament

5:00 p.m. – 5:30 p.m.

First-Time Attendee Reception

5:30 p.m. – 6:30 p.m.

Kick off the conference with fellow attendees while enjoying appetizers and drinks.

7:00 p.m.

Dine Arounds
Indulge in local cuisine with NTCA staff. The full list of restaurants is available online.


Monday, September 17

7:30 a.m. – 4:00 p.m.


8:00 a.m. – 3:00 p.m.

TOUR 3: Discover Bainbridge Island

8:00 a.m. – Noon

Consulting Rooms
CoBank, RTFC and RUS

8:30 a.m. – 11:30 a.m.



NTCA CEO Address
Shirley Bloomfield, Chief Executive Officer, NTCA–The Rural Broadband Association
Hear insights on the political climate and policy initiatives, as well as overall industry and organizational perspectives.



The Adventure of Business
Jamie Clarke, Chief Executive Officer & Renowned Everest Adventurer
This detailed look into market research, business opportunities and the resources necessary to make it all happen will inspire your team to find collaborative strategies for maximizing new revenue streams.



Ted Schilowitz

The Augmented Human
Ted Schilowitz, Futurist, Paramount Pictures
Futurist Ted Schilowitz takes you on a journey with "The Augmented Human” by asking the audience lighthearted, thought-provoking questions on where the human race is today, and whether we are ready for new forms of spatial immersion and intensity. The more we know about ourselves, the more we can predict future forms of entertainment, productivity and cutting-edge technology in our day-to-day lives.

11:45 a.m. – 12:45 p.m.

NTCA Rural Broadband PAC Board Meeting

11:45 a.m. – 1:00 p.m.

Legal Committee Meeting

Noon – 1:00 p.m.


1:00 p.m. – 2:00 p.m.


Bringing the Internet of Things Down to Earth
Rural IoT networks are not the same as their urban counterparts. Through smart agriculture, transportation, oil/gas/renewable energy and rural health care, industry and government players are working to bring rural IoT to life, and rural carriers must prepare for, implement and capitalize on these opportunities.

Brought to you by the NTCA Associate Member Advisory Council
For: directors, telco staff
NTCA Certificate Course Code: T106

The Convergence of Wired and Wireless Networks
Wireline and wireless networks together provide a comprehensive broadband experience. Hear about how both wired and wireless network solutions are being integrated to expand availability of broadband in your communities. Between advances in wireless technology and increasing opportunities for buildouts and spectrum sharing, wireless solutions are quickly becoming an important component of wired rural networks.

For: directors, telco staff
NTCA Certificate Course Code: T101

1:00 p.m. – 2:00 p.m.


Ethical Decision-Making for Directors
As a director, you are exposed to many situations that challenge you to make carefully balanced decisions. An ethics policy or code of conduct might provide broad guidance, but making the right decision is a personal matter. Hear about strategies for performing your role ethically to the benefit of the entire organization.

For: directors
NTCA Certificate Course Code: G106

Policy Pitfalls and Bylaws Barriers
Are there issues lurking in your bylaws and policies that could stop your telco in its tracks? Learn about key areas of concern for outdated language or unexpected gaps in governing documents for boards of all shapes and sizes. Some preplanning on your part can ward off unwanted challenges.

For: directors
NTCA Certificate Course Code: G103

1:00 p.m. – 3:00 p.m.

TIG Board Meeting

1:00 p.m. – 3:30 p.m.

Innovation and Business Opportunity Committee Meeting

1:00 p.m. – 5:30 p.m.

Joint Industry and Regulatory Policy/Competitive and Advanced Services Committees

2:15 p.m. – 3:15 p.m.

Concurrent Sessions Repeat

3:00 p.m. – 5:00 p.m.

Rural Trust Insurance Co. Board Meeting

3:30 p.m. – 4:30 p.m.


The ‘Well' Rounded Employee: How to Recognize, Cultivate and Keep Them
When talking about what will carry your team through to a great finish, it is about fit, performance, collaborative culture, well-being and so much more! Learn about work-life culture considerations, well-being workplace initiatives, and other performance impacting factors that shape employee engagement and promote success in your strategic initiatives.

For: telco executives and staff
NTCA Certificate Course Code: B105

Mission Critical Issues for the Carrier
Today’s carrier is burdened on many fronts, from providing a deeper level of network security to ramped up restrictions on consumer privacy and data. This session takes a closer look at how companies are navigating a minefield of costs and exposures while at the same time providing top-shelf service.

For: telco staff
NTCA Certificate Course Code: T110

3:30 p.m. – 4:30 p.m.


Gadgets and Gizmos for the Greatest Generation
Over the years, there has been an exponential growth of technologies related to seniors and aging in place. These connected devices require solid, sustainable broadband. This demonstration of practical technologies will show how aging subscribers can get the most benefit from their broadband while gaining the in-home conveniences they need.

For: telco staff
NTCA Certificate Course Code: T108

Director Tools of the Trade
Examine tools that directors use to streamline governance responsibilities in this session. This survey of hardware and software for boards will prepare you to better meet your obligations as a director and improve workflows so you can focus on what matters.

For: directors
NTCA Certificate Course Code: G108

3:30 p.m. – 5:00 p.m.

Awards Committee Meeting

3:30 p.m. – 5:00 p.m.

Tribal Affairs Committee Meeting

3:30 p.m. – 5:30 p.m.

National Information Solutions Cooperative (NISC) Telecom Membership Reception and Meeting

4:00 p.m. – 6:00 p.m.

Technical Committee Meeting

6:30 p.m. – 9:30 p.m.

FRS Fundraising Event: Emerald City Trapeze


Tuesday, September 18

7:30 a.m. – 2:00 p.m.


8:00 a.m. – Noon

Consulting Rooms
CoBank, RTFC and RUS

9:00 a.m. – 10:00 a.m.

Concurrent Sessions Repeat

9:30 a.m. – 10:30 a.m.

Spouse Session: Turk The Mentalist

10:15 a.m. – 11:15 a.m.


Fighting Robocalls and Spoofing
Robocalls are the number one consumer complaint received by both the FCC and the FTC. Telcos continue to field complaints as well. The fight against unlawful robocalls and Caller ID spoofing is taking place on several fronts. Hear how you can protect your subscribers. Explore steps you can take now to limit unwanted robocalls, and learn about call authentication technology that promises to combat spoofing.

For: telco staff
NTCA Certificate Course Code: P101

A Practical Guide for Futures Planning (does not repeat)
The NTCA CEO Futures Group has been working for the past year on resources to support the future development of the rural telco. Taking many factors into consideration, such as competitive landscapes, size of company and funding structures, the resources provide a comprehensive set of challenges, issues, and opportunities for use in your own planning. CEOs will share their findings and help you consider paths to a successful future.

For: directors, telco staff, key employees
NTCA Certificate Course Code: B106

10:15 a.m. – 11:15 a.m.


Developing Directors for Today’s Broadband Industry
The Board of Directors’ insights and skills have always been important in guiding local carriers. However, fast-evolving financial, competitive and transactional opportunities and risks require that Boards themselves should evolve. This session will focus on the importance and rationale for developing specific capabilities to meet the needs of today’s communications carrier.

For: directors
NTCA Certificate Course Code: B112

Shifts in Culture and Technology
Shifts in technology and the swift growth of internet culture is changing the telecommunications landscape. Directors can play a significant role in taking advantage of these shifts by embracing change, envisioning their company’s future, anticipating needs, and helping leadership to prepare, engage and win.

Brought to you by the NTCA Associate Member Advisory Council
For: directors

NTCA Certificate Course Code: G108

12:30 p.m. – 4:30 p.m.

Tour 4: Lakes Cruise: The Backyards of the Rich & Famous

1:00 p.m. – 5:00 p.m.

FRS Board of Directors Meeting

1:15 p.m. – 2:15 p.m.

Concurrent Sessions Repeat

1:30 p.m. – 2:15 p.m.

What’s on Your Mind? A Roundtable Session With Shirley Bloomfield

2:00 p.m. – 4:00 p.m.

RWA Joint Committee Meeting

4:00 p.m. – 5:00 p.m.

RWA Annual Meeting

5:00 p.m. – 6:30 p.m.

Network with peers, NTCA staff and board members, and industry leaders, and connect with solution providers to get a glimpse of their most innovative products.


Wednesday, September 19

8:00 a.m. – 10:00 a.m.


8:00 a.m. – 8:30 a.m.


8:30 a.m. – 11:15 a.m.


Eric Cramer

Jessica Golden

Foundation for Rural Service Update
Eric Cramer, Board Chairman, FRS
Jessica Golden, Executive Director, FRS
Hear from the FRS board chairman as he discusses the foundation happenings for the upcoming year.



Millennials Say the Darndest Things
Today’s young adult customers are driving the future of broadband consumption. What do young adult customers have to say about their usage and consumption? Whether streaming, TV or broadband, what do they want from you now? What you’ll hear will surprise you.



Vinh Giang

The Psychology of Illusion
Vinh Giang, Entrepreneur, Magician and Communication Coach
In 1997, “The Masked Magician” revealed to the world secrets from the art of magic; this threatened the very existence of the craft. What took magic to the brink has given it the greatest opportunity to innovate and thrive. Giang shares with you the power of perspective and how collaboration can help you to create new solutions rather than fix old problems. Learn one of the most powerful tools that will help you craft the future you desire.

10:00 a.m. – 4:00 p.m.

TOUR 5: Waterfalls & Wine Tasting

4:30 p.m.

NTCA Fall Conference Adjourns