Digital Marketing Opportunities
Maximize Your Brand Exposure With Digital Marketing
Whether you want to go the traditional route of marketing through advertising or showcase your expertise through a variety of content marketing opportunities, your message and branding will reach a number of industry decision-makers at a more frequent and faster rate through digital means.
Have questions? Contact Michele Coleman, [email protected] or (703) 351-2089.
NTCA.org
Target your products and services to the right content that your customers are seeking. We can help you identify the best placement to maximize your business exposure.
Homepage banner ad ...................................................... $4,500/month
Sponsored content/advertorial ....................................... $2,000/month
Banner ad .......................................................................... $1,500/month
Email Newsletter
Email newsletters delivery timely, topical news from what is going on inside NTCA to industry-specific updates.
Online OpportunitiesOnline Opportunities is the weekly email newsletter highlighting online events, programs and resources for NTCA members. Circulation: 10,000+ Featured Content ................. $800/issue |
BandwidthThe Bandwidth email newsletter brings you the latest updates on regulatory and advocacy news, social buzz and stories about members and industry movers and shakers. Circulation: 4,000+ Sponsored content ........... $2,000/issue |
Board ConnectionsBoard Connections is a quarterly update to members from their regional NTCA Board of Directors filled with updates from the latest board meeting, activities on the Hill and at the FCC, and innovations achieved by your peer member companies. Circulation: 700+ Sponsored content ........... $2,500/issue |
Submission Deadline:Sponsored content and lead banner ads for all email newsletters must be submitted two weeks prior to the publication date. |
Email Blasts
Email blast ............................................................................................ $3,250/send
Demonstrate your thought leadership or introduce a new product or service with a targeted email blast also known as a Product Spotlight. With a database of general managers, head of companies, technology professionals and more, your dedicated message will reach the audience you need. On average our emails have a circulation of 7,500 and an open rate of 30% with a 2% click through rate.
Submit all emails as an HTML file and include a text version with links included as part of the text and not text that is linked two weeks prior to the run date.
Webinars
Webinar Presentation ...................................................................... $4,000
Deliver a dynamic presentation of your innovative telecom solution to NTCA webinar viewers. Webinar attendance varies depending on the topic.
Specs: slide presentations must be widescreen, 16:9 ratio format
Deadline: two weeks before event date
Benefits include:
- NTCA webinar marketing to members via the website and email
- Webinar attendee list
- Opportunity to display innovative solutions to rural service providers
- Exposure of your company logo and web link at www.ntca.org
- Webinar recordings are archived and made available to members for replay for six months after the initial webinar
Policy Talk Sponsor Ad ........................................................................... $3,000 each
Place a PowerPoint ad, image or video before and after the live web event, Policy Talk, hosted by NTCA CEO Shirley Bloomfield and Executive Vice President Michael Romano. Webinar attendance varies depending on the topic.
Specs:
- image must be 16:9 ratio or 2400 x 1350 pixels (120 DPI, .jpg or .png format — must be static, NO animations)
- video must be in 16:9 ratio (.mp4 format)
Deadline: two weeks before event date
Webinar Sponsor .…........................................................................... $1,750
Sponsor a webinar hosted by NTCA. Webinars present key issues to members. Sponsorship will include your company logo and link on the webinar webpage, a PowerPoint ad (an image or video), and the presenter will acknowledge the sponsor during the webinar. Webinar attendance varies depending on the topic.
Specs:
- company logo must be at least 700 x 300 pixels (.jpg, .png or .eps format)
- image must be 16:9 ratio or 2400 x 1350 pixels (120 DPI, .jpg or .png format — must be static, NO animations)
- video must be in 16:9 ratio (.mp4 format)
Deadline: two weeks before event date
Social Media
Sponsored tweet ........................................................................................... $500 each
Send your tweet in NTCA’s twitter account @NTCAconnect. Must accompany a meeting sponsorship. NTCA must approve content, and the content must include the conference hashtag.
Specs:
- image must be 1500x800 pixels (120 DPI, .jpg, .png or .gif format)
- GIFs must be created by the company and adhere to copyright, and must be a maximum file size of 5MB
- video must be 6–15 seconds
- a link must be a vanity URL with the company's domain web address (for example, www.abccompany.com/event), 23 characters long. Bitly links are acceptable.
- Copy, which includes links and hashtags and counted toward the character maximum, must be a maximum 270 characters to allow for the word "sponsored" in the text.
Deadline: two weeks before publication date
General Policy
All marketing opportunities offered by NTCA and purchased by vendors are subject to our approval. NTCA reserves the right to reject any advertising, sponsorships or other marketing opportunities submitted by vendors for any reason.
