This blog is part of a series highlighting perspectives from NTCA committee chairs who contributed to NTCA's supplemental papers exploring the opportunities and practical applications of AI.
You’re staring at the blinking cursor like an antagonizing, yet hypnotizing, countdown to a looming deadline. A social post is due, an email needs to go out, a campaign needs a fresh angle and new website copy still needs one more review. As marketers, we’re constantly attempting to do more with less, all while squeezing numerous other tasks into a tidy eight-hour day.
Enter AI. While AI will not, and should not, comprehensively complete all your tasks, it can give your team a stronger starting point.
The NTCA Marketing Committee kept hearing the same sentiment: We know we should be using AI to assist marketing teams, but who has the time to figure it out, and what is the best way to get started? With that feedback in mind, we developed our newest resource, Build Your Own Custom Marketing Assistant GPT, a guide to help members begin exploring AI for marketing.
Building on the foundation laid by the NTCA Innovation and Business Opportunity Committee’s recent white paper, AI Applications for Rural Broadband Providers, this new guide walks you through exactly how to train your AI on your company’s unique voice, services and audiences.
Using your existing source materials—like brand and voice guidelines, service information and previously approved messaging—your custom GPT can help you:
- Brainstorm quickly and efficiently: Input your team’s “brain dump” to generate fresh campaign ideas when your team feels stuck.
- Draft everyday content: Spin up first drafts of social media posts, email campaigns and customer updates in no time.
- Boost your SEO: Polish your website copy and improve your search engine optimization to help prospects find you faster, and with less ad spend.
- Maintain brand consistency: Ensure every piece of content sounds exactly like your company while being tailored to specific customer audiences.
Instead of building each project from scratch, your team can use AI to communicate faster and more consistently. While a custom GPT will never replace the experience, local knowledge or creativity you bring to the table, it will provide you with a much stronger starting point for streamlining your everyday tasks. Goodbye, blinking cursor.
If you are looking for a simple, practical way to begin using AI, creating your custom marketing assistant is the smartest place to start.