In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok.
As an APR-certified crisis management and public relations expert, Molly has a deep understanding of media culture that she puts to good use for her clients, as well as her half a million followers, who look to Molly to provide insight into celebrity actions, whether genuine or part of a PR stunt.
She hosts the Indestructible PR® Podcast and is the author of "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis."
In her career, Molly is known as a PR visionary for updating crisis communication tactics, from pioneering FEMA's first digital media initiatives to creating some of the first online crisis web pages for the press as the director of communications for the cruise lines during pivotal events such as the 9/11 attacks and the Norovirus outbreaks in 2002. Molly has appeared on NPR, NBC News, ABC's Impact x Nightline, and Access Hollywood and has commented for numerous publications such as the New York Times, Los Angeles Times, and the Wall Street Journal.
In addition to being a popular keynote speaker, Molly is an Adweek Creative Visionary Award recipient and a Forbes contributor on crisis management. Her crisis communication mantra, "own it, explain it, promise it," underscores her position as a trusted authority in the field.