T
he 2015 Rural Telecom Industry Meeting & EXPO in Phoenix got underway Sunday, as attendees took part in educational sessions, tours of local sites and a Welcome Reception.
More than 2,100 NTCA members registered at the Phoenix Convention Center for a full day of activities, including a desert river float and a tour of Sedona. The meeting's first full day also featured a number educational sessions and NTCA committee meetings. During concurrent sessions, participants heard about strategies for moving a company forward throughout the IP transition, customer service and ways to innovate broadband solutions for agriculture, home and health care.
The day kicked off with a Fun Run and then telco executives and chief executive officers gathered for a policy discussion of a number of hot policy topics, including the recently issued FCC order regarding network neutrality rules and Universal Service Fund reform. The Membership, Meetings and Education and Awards committees held meetings on Sunday to brainstorm new ways to improve the NTCA membership experience and to foster innovation among telcos. 
The Telecommunications Education Committee Organization and the Foundation for Rural Service also held their board meetings.
The day wrapped up with a Welcome Reception where NTCA members came together to network and discuss the opening day of the conference. Attendees 
enjoyed appetizers and dancing, with the Arizona sunset as a backdrop.
Monday will feature many more events, including the Opening General Session, more educational sessions and a shopping tour of local stores and boutiques.