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About Rural Telecom
Rural Telecom is an award-winning quarterly magazine for small independent rural service providers to discover and share innovative strategies and insights on technology, business issues, management, marketing and customer service facing rural broadband today.
Established in 1981 by NTCA, the recently redesigned flagship publication is a valuable member benefit—providing unique information and relevant perspectives to service providers leading innovation in rural and small-town America.
- The Power of Data-Driven Marketing
- Nailing the Niche: How Telcos Tap Trends and Drive Diversification
- Focus on the Future: What’s on the Horizon for an Industry ‘in the Sunshine’?
Cover graphic/photos: Salvatore Ferro
The Power of Data-Driven Marketing
In the days before forward-looking technologies and services, companies often based their upgrade decisions on the quality of the copper plant rather than customer usage and needs. The last few years have seen data technology become more cost-effective, allowing companies to better gauge the experience their members are having on their network. Find out how rural broadband marketing has been transformed by the new era of data-driven marketing.
Nailing the Niche: How Telcos Tap Trends and Drive Diversification
Because of their commitment to service, many rural broadband companies cultivate a wide perspective on various trends while retaining a sharp focus on fitting trends to their core customer base. By finding this inflection point, rural broadband companies translate larger trends into niche services for their customers—pursuing trends that fill service gaps and make their communities richer, more diversified and more vibrant areas.
Focus on the Future: What’s on the Horizon for an Industry ‘in the Sunshine’?
What does the telco of the future look like? The answer to that question appeared relatively clear in 1995, according to a report by a group of 20 rural telecom industry leaders comprising the first NTCA Futures Committee charged with predicting what the telco of 2005 would look like. More than 20 years later, the second such Futures Task Force found the question a bit more difficult to answer.
Write for Rural Telecom
Rural Telecom strives to deliver informative, creative and engaging content and perspectives on telecom technology and business matters such as marketing, legislation and management issues. We invite you to submit an article for an upcoming issue.
All accepted articles will be edited for style, spelling and grammar. Other changes may be made to clarify points, improve readability or conform to space limitations. A publication contract must be signed before the article goes through the production process.
Contact the Editor
Editor: Christian Hamaker
Statements of opinion and fact are the individual views of the authors and not necessarily the positions of its company, officers, directors, members or staff, and NTCA.
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